While getting all aspects of your marketing right can be complicated, simple truth is that you can attract many more clients and be far more successful by doing just one thing.

To get attention of your prospects and gain their trust and their business, base your marketing on way your prospects make buying decisions. Just as a sweater needs to fit its owner, your marketing needs to fit your prospects.

Mirror Your Prospects' Decision Making Patterns How do your prospects make purchasing decisions? A research study by Enquiro and Marketing Sherpa found that 86% of Internet users begin a search using Google. Of these, 63% scan search results, looking for key phrases in order to determine which sites to visit.

If your target market doesn't find key phrase they are looking for, they won't contact you. It doesn't matter how long you've been in business or how happy your clients are; if your marketing message doesn't match language your prospects use, tens of thousands of people will n/ever find you. This is true even if they need and want your products and services.

First If you want people to respond to your search engine listing, billboard ad, radio spot or business card, handful of words you use need to grab their attention. Invest time and effort to create a brilliant marketing message. Tailor it to your prospects' problems and concerns and they'll take notice.

2.Calculate your operational budget and determine how much you can afford to spend on an Ad campaign. Also, this is stage to decide your campaign mediums and effectiveness of different mediums of advertising as it applies to specific nature of your product and or services. It also helps to retain a percentage of your earnings towards future Ad campaign on an ongoing basis.

3.Since customers are life-blood of any business, be sure to develop a good rapport with your customers. To keep your customers visiting, buying and begging for more; let them know how much you appreciate their business. Do not spare any personal touch you can invest in relationship. It will pay for your time and effort tenfold. Create an Ezine to communicate with your customers and to generate new leads. This can be achieved by offering an opportunity to your visitors to subscribe to your ezine from your website or purchasing leads from a leads company.

4.Now, depending on your current position, you may not even have customers yet. If you are starting from scratch, your first order of business would be to start growing a customer base within your budget of course. Create or have a Strong Sales Copy done for your promotions. Consider targeted Ad campaigns through Google or other search engines. You may also consider some of other ‘Viral’ marketing Traffic Exchanges out there. Online campaigns consist of generating traffic to your website as this would improve your ranking with traffic exchanges. Your ultimate goal is to generate free traffic which comes from a high ranking in traffic exchanges. In other words, you need to generate traffic first and then you can work on converting traffic into buying customers or better yet, return customers.

5.Hire, rent, or buy a coach/mentor; and if you can not afford one, get some of informative ebooks and magazines out there. Your decision making prowess would be much better with this kind of backbone. Take note that even with all information you may acquire from books and magazines, nothing compares to experience. Now, if you have to go on your experience then you are setting yourself up to learn hard and costly way.