How to Optimize Your Website for Both Google & Inktomi

Written by Jim Hedger

The search engine environment continues to evolve rapidly, easily outpacingrepparttar ability of consumers and SEO practitioners to quickly adapt torepparttar 127965 new landscape. Withrepparttar 127966 ascension of Inktomi torepparttar 127967 level of importance that until recently was held solely by Google, SEO practitioners need to rethink several strategies, tactics and, perhaps evenrepparttar 127968 ethics of technique. Assuming this debate will unfold overrepparttar 127969 coming months, how does an "ethical SEO firm" work to optimize websites for two remarkably unique search engines without falling back on old-fashioned spammy tactics of leader-pages or portal-sites? Recently, another SEO unrelated to StepForth told me that he was starting to re-optimize his websites to meet what he thought were Inktomi's standards as a way of beating his competition to what looks to berepparttar 127970 new main driver. That shouldn't be necessary if you are careful and follow allrepparttar 127971 "best practices" developed overrepparttar 127972 years.

The answer to our puzzle is less than obvious but it lies inrepparttar 127973 typical behaviors ofrepparttar 127974 two search tools. While there are a number of similarities betweenrepparttar 127975 two engines, most notably in behaviors of their spiders, there are also significant differences inrepparttar 127976 way each engine treats websites. Forrepparttar 127977 most part, Google and Inktomi placerepparttar 127978 greatest weight on radically different site elements when determining eventual site placement. For Google, strong and relevant link-popularity is still one ofrepparttar 127979 most important factors in achieving strong placements. For Inktomi, titles, meta tags and text arerepparttar 127980 most important factors in getting good rankings. Both engines considerrepparttar 127981 number and arrangement of keywords, incoming links, andrepparttar 127982 anchor text used in links (though Google puts far more weight on anchor text than Inktomi tends to). That seems to be whererepparttar 127983 similarities end and,repparttar 127984 point where SEO tactics need revision. Once Inktomi is adopted as Yahoo's main listing provider, both Google and Inktomi will drive relativity similar levels of search engine traffic. Each will be as important asrepparttar 127985 other withrepparttar 127986 caveat that Inktomi powers two ofrepparttar 127987 big three while Google will only power itself.

2004 - The Year ofrepparttar 127988 Spider-Monkey The first important factor to think about is how does each spider work?

Entry to Inktomi Does Not Mean Full-Indexing Getting your site spidered by Inktomi's bot "Slurp" is essential. Like "Google-bot", "Slurp" will follow every link it comes across, reading and recording all information. A major difference between Google and Inktomi is that, when Google spiders a new site, there is a good chance of getting placements for an internal page without paying for that specific page to appear inrepparttar 127989 index. As far as we can tell, that inexpensive rule of thumb does not apply to Inktomi. While it is entirely possible to get entire sites indexed by Inktomi, we have yet to determine if Inktomi will allow all pages within a site to achieve placements without paying for these sites to appear inrepparttar 127990 search engine returns pages, (SERPs). Remember, Inktomi is a paid-inclusion service which charges webmasters an admission fee based onrepparttar 127991 number of pages in a site they wish to have spidered. Fromrepparttar 127992 information we have gathered, Slurp will follow each link in a site and, if provided a clear path, will spider every page inrepparttar 127993 site but, pages within that site that are paid-for duringrepparttar 127994 submission will be spidered far more frequently and will appear inrepparttar 127995 indexes months before non-paid pages. We noted this when examining how many pages Inktomi lists from newer clients versus how many from old clients. We have noticedrepparttar 127996 olderrepparttar 127997 site,repparttar 127998 more pages appear in Inktomi's database and on SERPs on search engines usingrepparttar 127999 Inktomi database. (This is assumingrepparttar 128000 webmaster only paid for inclusion of their INDEX page) Based on Inktomi's pricing, an average sized site of 50 pages could cost up to $1289 per year to have each page added torepparttar 128001 paid-inclusion database so it is safer then not to assume that most small-business webmasters won't want to pay that much.

Google AdWords Tips & Tricks

Written by Nakul Goyal

Synopsis: Google Ad Words are a wonderful and cost effective way to advertise has great flexibility onrepparttar part ofrepparttar 127964 advertiser, he/she can make it running in minutes and can change ads whenever feels doing it after trackingrepparttar 127965 response ofrepparttar 127966 visitors andrepparttar 127967 conversion rate. However testing keywords and ads to improverepparttar 127968 conversion rate is a never ending process and one has to be very selective and alert in choosingrepparttar 127969 right keywords. You can be running an ad campaign at Google in minutes! Well to make your ad word campaign successful and worth spending I present some keen facts and suggestions to be considered while developing ad word advertisements.

Always be very specific: You should be very specific while choosing your keywords inrepparttar 127970 ads because being general in advertisements will bring traffic to your site but not many actual buyers in other wordsrepparttar 127971 conversion rate will be very less or your return on investment will be less.

Use square brackets: Use square brackets [ ] around your keywords that you want to targetrepparttar 127972 most because by doing this your ads will be shown only when searches are made that match your keywords or phrases bracketed exactly. For example : [search engine optimization], [SEO Masters]

Now in this caserepparttar 127973 ad will be displayed only if searches are made of exact words "search engine optimization" or "seo pages" and you will get onlyrepparttar 127974 desired traffic to your site.

Link to exact pages: Always link to correct pages for example if you are advertising a particular product then link torepparttar 127975 page in particular that is selling that product and not torepparttar 127976 site's homepage. User will never like much browsing and will ultimately leave for your competitor if isn't able to findrepparttar 127977 desired information. So link to particular pages.

Offer immediate benefits: Offerrepparttar 127978 benefits that your product will giverepparttar 127979 consumer because many times users are looking for those benefits and will be induced to your site. For example learn free, earn at home, become an expert, lose weight etc. Try to include such benefits inrepparttar 127980 ads and seerepparttar 127981 results soar.

Make multiple ads: Always make two or more copies of ads as you might not know what might click up, constantly monitor your ads and see which one is gaining pace and remove or changerepparttar 127982 lesser responsive ad. This is an ever going process to reachrepparttar 127983 maximum potential customers and will go on and on.

Recordrepparttar 127984 ROI: Recordrepparttar 127985 return on investment of each ad to keep your expenses in your pre decided budget and update or change low ROT ads simultaneously. ROI isrepparttar 127986 base for which you are planning ads and it should not be under looked. Google offersrepparttar 127987 stats free forrepparttar 127988 ad words, hence you can use it and calculaterepparttar 127989 ROI and act accordingly.

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