Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I’m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It’s exhausting!) But entrepreneurs like you and I often overlook very reason to contract a job out in first place. Which is: the terms of contract and amount of money spent are totally controlled by you!
The contracted project affords a win-win situation. This is not You vs. a Corporation; this is just an individual with a need, and a single service provider who can answer that need. Who wouldn’t jump at chance to negotiate a terrific deal on a job that’s done to their exact specifications?
My guess is, biggest reason people shy away from contracted jobs is same reason people don’t do a lot of things: Fear of Unfamiliar. Allow me to familiarize you with ways of freelance writing world. Here’s how to curb copywriting costs while getting most bang for your buck!
Thoroughly research prospective candidates for job. Seek out four or five different writers, carefully examine their work and ask about their qualifications. Request samples from each writer. Check for accuracy, language mastery and appropriate use of tone. Compare rates. You may discover, to your delight, that there are some really talented “newish writers” who will offer you a much better deal than some old veterans out there!
Consider hiring someone who has never written for your field before. Yes, you heard right. So many people shy away from a writer who hasn’t done exactly what they’re looking for. Unless you’re in a really specialized area, there is no reason why a well-rounded writer can’t easily adopt to your tone and style of communication. Let’s say you were looking for someone to write a manual on "how to get through your first year as a corporate professional." You find a writer who’s written a slew of great articles and a smattering of e-books, but never an exact match of your project. Here are three reasons to hire her: 1. She’s an excellent writer, 2. It’s likely she’s worked for a corporation at one time or another, and 2. She’s probably willing to offer a reduced rate because she’d love to add this project to her repetoire.
Fill in all details beforehand. Give copywriter a project overview, some background information on your business, and examples of past projects or a competitor’s work that you’d like to emulate. Make sure you thoroughly describe habits and attitudes of your target audience. Why do this? It’s quickest way to help her understand what you need... and quicker she grasps what you’d like to have her create, faster job will get done to your satisfaction. The faster job gets done, sooner you’re on your way to making big money with your advertising effort!
Expect to haggle. I'm astonished that so many people just turn away from a potentially great working relationship because they’re afraid to make their budgetary needs known. Here’s a little secret about independent contractors: we’re always going to try for highest going rate we can get. Why? We expect YOU to haggle! Shopping for freelance services is a little like going to a peddler’s market. There’s no big scary corporation to call shots and set prices in stone. It’s just you and me playing Let’s Make a Deal. So don’t be intimidated by a freelancer’s “advertised rates.” You’re always welcome to come back with a counter-offer. That’s what we expect you to do!
If you’re not sure of a copywriter’s abilities, give him a few small jobs to start. This is one of greatest advantages of hiring a contractor. You can test him out with a few projects, and if you like his style, hire him back to do more work. If you don’t care for way he handles your projects, you’re free to seek help elsewhere. What are some small jobs you can offer as a trial-run? A press release, a company tagline, a corporate mission statement, a newspaper ad, some headlines for your website.