How to Negotiate Rates with a Freelance Copywriting Expert

Written by Dina Giolitto

Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I’m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It’s exhausting!) But entrepreneurs like you and I often overlookrepparttar very reason to contract a job out inrepparttar 108004 first place. Which is: the terms ofrepparttar 108005 contract andrepparttar 108006 amount of money spent are totally controlled by you!

The contracted project affords a win-win situation. This is not You vs. a Corporation; this is just an individual with a need, and a single service provider who can answer that need. Who wouldn’t jump atrepparttar 108007 chance to negotiate a terrific deal on a job that’s done to their exact specifications?

My guess is,repparttar 108008 biggest reason people shy away from contracted jobs isrepparttar 108009 same reason people don’t do a lot of things: Fear ofrepparttar 108010 Unfamiliar. Allow me to familiarize you withrepparttar 108011 ways ofrepparttar 108012 freelance writing world. Here’s how to curb copywriting costs while gettingrepparttar 108013 most bang for your buck!

Thoroughly research prospective candidates forrepparttar 108014 job. Seek out four or five different writers, carefully examine their work and ask about their qualifications. Request samples from each writer. Check for accuracy, language mastery and appropriate use of tone. Compare rates. You may discover, to your delight, that there are some really talented “newish writers” who will offer you a much better deal than some old veterans out there!

Consider hiring someone who has never written for your field before. Yes, you heard right. So many people shy away from a writer who hasn’t done exactly what they’re looking for. Unless you’re in a really specialized area, there is no reason why a well-rounded writer can’t easily adopt to your tone and style of communication. Let’s say you were looking for someone to write a manual on "how to get through your first year as a corporate professional." You find a writer who’s written a slew of great articles and a smattering of e-books, but never an exact match of your project. Here are three reasons to hire her: 1. She’s an excellent writer, 2. It’s likely she’s worked for a corporation at one time or another, and 2. She’s probably willing to offer a reduced rate because she’d love to add this project to her repetoire.

Fill in allrepparttar 108015 details beforehand. Giverepparttar 108016 copywriter a project overview, some background information on your business, and examples of past projects or a competitor’s work that you’d like to emulate. Make sure you thoroughly describerepparttar 108017 habits and attitudes of your target audience. Why do this? It’srepparttar 108018 quickest way to help her understand what you need... andrepparttar 108019 quicker she grasps what you’d like to have her create,repparttar 108020 fasterrepparttar 108021 job will get done to your satisfaction. The fasterrepparttar 108022 job gets done,repparttar 108023 sooner you’re on your way to making big money with your advertising effort!

Expect to haggle. I'm astonished that so many people just turn away from a potentially great working relationship because they’re afraid to make their budgetary needs known. Here’s a little secret about independent contractors: we’re always going to try forrepparttar 108024 highest going rate we can get. Why? We expect YOU to haggle! Shopping for freelance services is a little like going to a peddler’s market. There’s no big scary corporation to callrepparttar 108025 shots and setrepparttar 108026 prices in stone. It’s just you and me playing Let’s Make a Deal. So don’t be intimidated by a freelancer’s “advertised rates.” You’re always welcome to come back with a counter-offer. That’s what we expect you to do!

If you’re not sure of a copywriter’s abilities, give him a few small jobs to start. This is one ofrepparttar 108027 greatest advantages of hiring a contractor. You can test him out with a few projects, and if you like his style, hire him back to do more work. If you don’t care forrepparttar 108028 way he handles your projects, you’re free to seek help elsewhere. What are some small jobs you can offer as a trial-run? A press release, a company tagline, a corporate mission statement, a newspaper ad, some headlines for your website.

An Editor Spins Her Thoughts about Web Content

Written by Linda Jay Geldens

A glossy magazine placed an advertisement on its Web site, targetingrepparttar publication’s upscale subscribers. The expensive ad emphasized how perfectrepparttar 108003 tiniest detail would be for guests who stayed at a certain, very fancy hotel. There was only one small problem inrepparttar 108004 ad, but it was big enough to underminerepparttar 108005 credibility ofrepparttar 108006 hotel’s claim to perfection. The headline blared, When Everything Has to Just Right Uh-oh. What happened torepparttar 108007 “Be” beforerepparttar 108008 “Just Right”? You may be losing business or hurting your professional reputation by sending out unedited Web site copy. Text that is riddled with errors will distract present or potential clients. The reader will think, do I really want to buy a product or service from someone whose copy is sloppy? One way to ensure that your Web site message will be as perfect as possible is to invest inrepparttar 108009 services of a professional copyeditor/proofreader. Inrepparttar 108010 twinkling of a well-trained eye, a topnotch editor can clean up your Web site copy so it sparkles inrepparttar 108011 sunlight. Misplaced modifiers, dangling participles, your’s/yours, two/to, and other hair-raising/hare-raising errors will melt away. Skilled editors say that mistakes “leap offrepparttar 108012 page” at them. And potential clients will leap offrepparttar 108013 couch to e-mail or call you because of your magnetic Web site copy. Horror Stories about Unedited Copy When Web content is launched intorepparttar 108014 stratosphere raw and unedited, unfortunate occurrences happen: - A national eNewsletter goes out withrepparttar 108015 headline “For Pubic School Educators” (the “l” is often left out of that pesky word Public) - “And as we stand onrepparttar 108016 toes of those who have gone before us…” appears in a scholarly piece (should be “stand onrepparttar 108017 shoulders”) - A financial consultant offers a complimentary phone call (which would only have favorable news –repparttar 108018 word here would be complementary) - $25,000. instead of $250,000. in a document might cause a legal nightmare - The non-word its’ (an apostrophe never follows its) works its way into an otherwise excellent story - “We’d like to pedal your ideas” is sent worldwide in a magazine ad, and not just to bicycle owners (peddle isrepparttar 108019 operative word here)

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