Benefits of Mastering Google AdWords

1. Test Products - with Google AdWords you can quickly test a product to determine if there is a demand for it. If you generate a lot of clicks, this may mean you have a winning product.

2. Generate sales leads - use Google AdWords to generate leads by offering something for free to obtain their email address. Following this, create an autoresponder series to build a relationship with person. Through this long term relationship you can continually introduce new products to them.

3. Sell your own products - this can produce large profits because you don't have to deal with any middle men which tend to reduce your total profits.

4. Sell other people's products through affiliate programs - you become sales person for a large company. The company provides a quality product that is in high demand, with a professional web site and sales page. You simply direct visitors to this site and collect commissions for every sale you make.

Here are some tips to get you started:

1. Do extensive keyword research first - use Wordtracker to find best keywords that fit product you wish to sell. Make a list of at least 50-100 keywords or keyword phrases. Create different ads based on your most targeted keywords. Not all keywords will necessarily be profitable, however you can use them later when developing content for your web pages.

2. Create several ads within an ad group. - an ad group consists of a group of ads you create for keywords you have researched. Choose your most targeted keyword or keyword phrase then create at least 2 different ads so you can see which ad produces highest click through rate.

The click through rate (CTR) is ratio of number of times a person clicks on your ad based on number of times it is viewed. For example if 100 people see your ad and only one person clicks on your ad to be taken to your web site, then CTR for that ad is 1/100, 1%.

3. Don't place too many keywords in one ad group - if your keyword phrase is “red wagons” then create an ad group of 2 ads containing this phrase. If your keyword phrase is “blue wagons” then create another ad group with 2 ads containing this phrase. All your keywords must be similar.

So you have completed that new site and want to start your site promotion campaign by getting listed in some directories? Well,definitely a good idea, because those directories will provide you initial thrust needed for visibility of your web site. But then how do you find those directories to submit your site to?

No need to despair! Help is at hand! , allow this simple 5 steps guide help you out with your campaign:

1. Check out your competitions back links. Your competition is sure to have got links from some directories. Try to get into those first.

2. Do a search in Google (the most obvious one!) using keywords like 'submit+site+directory’. You will come up with many directories for your site. And you can use your imagination to come up with new combination of keywords for searching in Google.