No Money Promotion that Quadruples Product and Service Sales in Four Months Judy Cullins ©2003 All Rights Reserved.Better than such offline promotion as press releases, talks, or book reviews?
Better than search engine placement, banner ads, ezines and news groups?
Yes! The number one way to promote your self and your products is through informational how-to articles that you send to hundreds of opt-in ezines, announcement groups, and Web sites.
Content is still King on
Internet. People want your free information. That is why they go Online. When they see your useful, unique information, they will be more inclined to buy your books or other products.
Where to start?
1. Find an existing article or excerpt.
First, look through your files for information already created, or check out interesting parts of your already written book. Take
excerpts or parts and think of what audience they will help.
2. Target your article to your Web site buyer or other group that will buy Online.
Without a specific audience such as entrepreneurs or small business people, your article may lose cohesiveness and continuity. People loose interest if your article is disorganized.
3. Write a new introduction for your article.
Mention your audience's main problem. What questions do they need answered? If you don't give them benefits with how-to's, valuable resources, or tips, they will delete your message. Be sure to answer their challenges and needs.
4. Write what
ezines want.
Reach 25 opt-in ezines plus reach 500,000 subscribers to Web site ezines daily. Most opt-in ezines, article announcements, and Web sites that use articles from 500-1500 words for new content. They want you to write them with up to 65 characters per line. To be published, what you send out must be useful, interesting, and written is a simple way.
5. Write for your audience.