Remember Carl Carlson's 17-year efforts to make his copy machine (Xerox) a reality and Thomas Edison's 10,000 experiments to invent light bulb. The powerful lesson from many great inventors and entrepreneurs in human history is--Never Give Up! Even if everybody keeps telling you to give up and to get a life beyond your dreams, you should remember that negative people and negative reinforcements are only barriers to transforming your new ideas and dreams into reality.

Many famous inventors and entrepreneurs refused to give up regardless of how many people laughed at them or how many times they failed. Many of them took a great deal of risks in their personal and professional lives to sell their ideas and inventions. In their endless efforts to sell ideas and inventions they passionately believed in, these innovators approached hundreds of companies, paid multiple brokers to show their ideas to manufacturers, explained their new ideas to scores of consultants, attended dozens of trade shows and seminars, and made hundreds of telephone calls.

But, they knew that one can never be sure of how long it will take to succeed. And so, they never gave up. They smiled when friends and relatives would ridicule them and say "how is that big idea coming along"? They were heart-broken when some companies said that their new ideas were not worth considering. But, after initial disappointment, they became more determined to prove that those companies were wrong, and so they worked even harder to sell their new ideas and to transform their dreams into reality. All negative people and negative reinforcements could not destroy their spirit of endurance, perseverance and resilience. They remembered famous quote "Most people succeeded just one step beyond their greatest failure."

It's not true.

News organizations are constantly looking for story ideas--from anywhere.

And if you master media marketing strategies below, your reputation as an "expert" among media will absolutely skyrocket--and so will traffic- generating free publicity that results.

***Offer "another angle" on a current story Suppose you hear a something on a 6:00 PM TV newscast, and you believe you have credentials to comment on it. Contact newsroom, tell assignment editor or producer you can offer "another angle" on story. Be sure to say something like, "I think a lot of your viewers will find it interesting (surprising, shocking, etc) that..." and then explain your idea.