How to Manage SEOWritten by By Michael Murray, VP of Fathom SEO
Whether you launch a search engine optimization program in-house or outsource program, you should keep following training opportunities and skill sets in mind:
Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management; Comprehends keyword weighting, proximity, density and related factors; Search term ranking analysis; Link popularity building research, management and strategy; Online forum and industry newsletter monitoring; National SEO conferences; HTML and advanced programming languages; Web site content writing; Essential Web site usability practices; Keyword research, including a firm understanding of language and way people search; Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more; Ability to see big picture and not go so overboard with SEO practices that web site gets banned from major search engines;
Get more traffic with your BlogWritten by Sid John
Ive been online for some time now working with many different website that have brought in lots of traffic and sometimes even a bit of money. It turns out basic rules about website marketing are also true for blogs.
1. Theme based content Pick one are or one topic and then write as much as you can about that topic. Over time you will either dominate niche or position yourself as an expert and get lots of free links and free traffic from other websites.
2. Blogs are optimized Blogs are really neat because they are already optimized for search engines. They are mostly text based, with very clean code and clear link structure. It is not uncommon to get hundreds of blog pages indexed on major search engines while youre still waiting for your site to catch up.
3. Pick right money making opportunity Some topics work well with Google adsense, some topics work well with affiliate programs. Do some testing and figure out which one will work for you. In general, affiliate programs will probably give you a better rate of return for reach click.
4. Adsense pays off with massive traffic It is not surprise that sites that are raking in money with adsense have massive amounts of daily traffic.