How to Manage SEO

Written by By Michael Murray, VP of Fathom SEO

Whether you launch a search engine optimization program in-house or outsourcerepparttar program, you should keeprepparttar 147250 following training opportunities and skill sets in mind:

• Advanced SEO techniques, including page titles, META descriptions, META keyword sets, internal page cross-linking, search engine submissions, robots.txt files and domain name management; • Comprehends keyword weighting, proximity, density and related factors; • Search term ranking analysis; • Link popularity building research, management and strategy; • Online forum and industry newsletter monitoring; • National SEO conferences; • HTML and advanced programming languages; • Web site content writing; • Essential Web site usability practices; • Keyword research, including a firm understanding of language andrepparttar 147251 way people search; • Web analytics, including understanding common and complex metrics associated with visitors, unique visitors, page views, online sales, profitability and more; • Ability to seerepparttar 147252 big picture and not go so overboard with SEO practices thatrepparttar 147253 web site gets banned from major search engines;

Get more traffic with your Blog

Written by Sid John

I’ve been online for some time now working with many different website that have brought in lots of traffic and sometimes even a bit of money. It turns outrepparttar basic rules about website marketing are also true for blogs.

1. Theme based content – Pick one are or one topic and then write as much as you can about that topic. Over time you will either dominaterepparttar 147202 niche or position yourself as an expert and get lots of free links and free traffic from other websites.

2. Blogs are optimized – Blogs are really neat because they are already optimized forrepparttar 147203 search engines. They are mostly text based, with very clean code and clear link structure. It is not uncommon to get hundreds of blog pages indexed onrepparttar 147204 major search engines while you’re still waiting for your site to catch up.

3. Pickrepparttar 147205 right money making opportunity – Some topics work well with Google adsense, some topics work well with affiliate programs. Do some testing and figure out which one will work for you. In general, affiliate programs will probably give you a better rate of return for reach click.

4. Adsense pays off with massive traffic – It is not surprise thatrepparttar 147206 sites that are raking inrepparttar 147207 money with adsense have massive amounts of daily traffic.

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