And little wonder. They're one of fastest ways of building traffic to your website.

But what many people overlook is Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.

Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and you want to make most of it. Here are four key elements your Resource Box should contain.

1) Your Name

Remember, one of reasons Ezine Articles are such a powerful promotion tool is that brand your name, they establish your reputation as an expert.

So first line of your Resource Box should be a short sentence that gives your name and tells reader what you do on Internet.

2) Your website URL

This is pretty straightforward - you want people to visit your website. But there's another reason for including your website URL.

What's wrong?

(1) People very rarely buy first time.

You must have heard statistics - people have to see your product an average of 7 times before they buy it. When I cast my mind back to marketing e-Books I've purchased, in each case I saw those books advertised for months - on websites, in newsletters - before I bought them.

So if you want to make a sale, you must find a way to stay in contact with your visitors - and bring them back.

The easiest way to do this is to offer your visitors a free subscription to your newsletter.

Another way is to offer your visitors a free autoresponder course that educates them about Product or service you are offering. Create a series of 5 emails about your service or product and put them on an autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20 follow-ups (you specify intervals between each message):

http://www.getresponse.com/

The point here is that if your visitors leave your website without taking anything away (a free version of your E-Book, an autoresponder course, your Newsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.