How to Make Your Resource Box Sell

Written by Hamoon Arbabi


Ezine Articles - they're everywhere!

And little wonder. They're one ofrepparttar fastest ways of building traffic to your website.

But what many people overlook isrepparttar 136549 Resource Box. It's almost as important as your Article. After all, your traffic comes to you through your Resource Box.

Writing your Resource Box is an art in itself. You have very little space (5 or 6 lines) and you want to makerepparttar 136550 most of it. Here are four key elements your Resource Box should contain.

1) Your Name

Remember, one ofrepparttar 136551 reasons Ezine Articles are such a powerful promotion tool is that brand your name, they establish your reputation as an expert.

Sorepparttar 136552 first line of your Resource Box should be a short sentence that gives your name and tellsrepparttar 136553 reader what you do onrepparttar 136554 Internet.

2) Your website URL

This is pretty straightforward - you want people to visit your website. But there's another reason for including your website URL.

As well as being published in Ezines, your Articles will also be published on websites, often with a live link to your website URL.

Why arenít visitors buying?

Written by Hamoon Arbabi


You've polished your sales page over and over again until it's gleaming with benefits. You're getting plenty of traffic. And still - no sales.

What's wrong?

(1) People very rarely buyrepparttar first time.

You must have heardrepparttar 136548 statistics - people have to see your product an average of 7 times before they buy it. When I cast my mind back torepparttar 136549 marketing e-Books I've purchased, in each case I saw those books advertised for months - on websites, in newsletters - before I bought them.

So if you want to make a sale, you must find a way to stay in contact with your visitors - and bring them back.

The easiest way to do this is to offer your visitors a free subscription to your newsletter.

Another way is to offer your visitors a free autoresponder course that educates them aboutrepparttar 136550 Product or service you are offering. Create a series of 5 emails about your service or product and put them on an autoresponder that provides automated follow-up.

Getresponse is a free service that allows you up to 20 follow-ups (you specifyrepparttar 136551 intervals between each message):

http://www.getresponse.com/

The point here is that if your visitors leave your website without taking anything away (a free version of your E-Book, an autoresponder course, your Newsletter), you've probably lost them for good.

(2) Allow people to feel they already own it.

If you give your visitorsrepparttar 136552 feeling of what it would be like to own your product or service, they're much more likely to buy.

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