A truly successful newsletter doesn't have just a bunch of subscribers, but "raving fans" who have a strong relationship with you.

But how can you have such a winning newsletter?

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#1. Quality Content

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It doesn't really matter for your readers how professional your newsletter design is, or how long articles are. They want "quality content". Period.

After all, reason why they joined your newsletter in first place was because you made a promise to provide them with some certain valuable information.

So each time you sit down to write your next issue, remind yourself what your readers expect to learn. What did you promise them? What benefits did you offer when asking them to sign up?

You should keep these answers in mind all time when writing articles, making recommendations, and even placing ads in your newsletter. Make sure you deliver what you've promised. This is secret to keeping your readers happy and winning new subscribers through word-of-the-mouth.

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#2. Let Your Readers See Real You

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Which of following newsletters would you like to read most?

Actually, while spam is fundamental root of our problems, anti-spam measures that large ISPs and important free email hosts (like Hotmail and Yahoo! Mail) undertake are what hurts legitimate Internet marketers. Much like tuna nets catch dolphins by mistake, their spam filters catch us.

The SiteSell SpamCheck Tool is a quick way for honest marketers to make sure their emails are less likely to be considered spam by ISPs, Yahoo! Mail and Hotmail (which tosses you into their Junk folders) and even individual filters set up by an ever-growing number of recipients around world.

Here's how it works...