How to Make Sense of Your website's statistics?

Written by Donald Nelson

Inrepparttar early days ofrepparttar 128332 Internet it was common to visit a web site and see a counter informing you that "you arerepparttar 128333 118,456th visitor to this site", and various webmasters would proudly talk of how many "hits" their sites were getting. Now, things have changed and you will mostly find counters on amateur sites, and wiser webmasters now know thatrepparttar 128334 term "hits" doesn't really mean much.

The term hit refers to a request for a file on your web site. When someone visits your web page, they request your URL, but in order to seerepparttar 128335 page, they also have to get allrepparttar 128336 graphic files that are located on your page. So, one visitor to your page may be requesting 25 different files, and thus you have 25 hits.

The counters ofrepparttar 128337 Internets early days only measured whether someone requested a particular page whererepparttar 128338 counter was located. They did not give any indication of whatrepparttar 128339 visitor activity was like onrepparttar 128340 other pages ofrepparttar 128341 site. Those counters often did not differentiate between a "unique visitor" and total visitors. The number of unique visitors isrepparttar 128342 number of different people (as measured by their computer's distinct IP number) as opposed to total visitors, which could even be only one person visitingrepparttar 128343 page many times. (I used to visit my first site a few times a day to see how I was doing!)

So what then isrepparttar 128344 professional and up-to-date way of gathering statistics and what arerepparttar 128345 statistics that really count?

Web servers keep logs of all visitor activity. When someone visits your site, he or she requestsrepparttar 128346 various files onrepparttar 128347 site. The log records all of these requests and records other vital information as well including:repparttar 128348 referrer page (orrepparttar 128349 last page whererepparttar 128350 surfer was prior to entering your site), what operating systemrepparttar 128351 surfer is using, what screen resolution he or she is using, what search terms he or she made to request your site and a lot of other vital data that could be crucial to your ability to have Internet success or failure.

If you would look arepparttar 128352 raw logs of your site you will see a long text file withrepparttar 128353 date of each entry and would see a few interesting items but you would not be able to put them together very well due torepparttar 128354 volume of information. (a line of text for each file requested). There are log analysis programs that do this work for you. One way of using them is to downloadrepparttar 128355 log file from your server. Your host should be able to tell you whererepparttar 128356 file is located, and you can retrieve it using an FTP program. The log file is then fed intorepparttar 128357 analysis program andrepparttar 128358 results are generated. There are many programs that do this work. I got started with a simple program (open web scope-and there is free version available). Alternatively, your host may have an analysis program preinstalled onrepparttar 128359 server, andrepparttar 128360 results may be able to be seen online (some hosts haverepparttar 128361 Webalizer program installed for their client's use)

So what arerepparttar 128362 things to look for when analyzingrepparttar 128363 logs?

You should look forrepparttar 128364 number of unique visitors per day. This will give you an idea of how many people are viewing your site and will give you a broad overview of how you are doing.

Another indication of overall activity onrepparttar 128365 site isrepparttar 128366 number of "page views" per day.. Unlike hits, page-views refers to distinct html files or pages that were requested. Suppose you get 200 unique visitors per day, and there are about 2000 page views per day, then you can infer that your average visitor is viewing 10 pages of your site.

Another indication of overall activity isrepparttar 128367 amount of bandwidth used, or to put it another way,repparttar 128368 total ofrepparttar 128369 amount of data that has been transferred per day. This will vary according to how many visitors you have, how many files they view, and of courserepparttar 128370 type of site you have. If your site is heavy with graphics, or if there are e-books and mp3s to download thenrepparttar 128371 data transfer on your site will be higher than on a site with plain text. This is an important statistic to look at if you have bandwidth restrictions. If you are not worried about this, it is also a good figure to look at just to seerepparttar 128372 overall activity ofrepparttar 128373 site.

Emerging Methods for Effective Search Engine Ranking

Written by Lee Traupel

Search Engine traffic has always been and continues to be one ofrepparttar best ways to drive qualified traffic to a web site - it presents information about goods and services whenrepparttar 128331 interest level is high and it can be acted on immediately. Up till now opt-in e-mail marketing has been an effective complement to search engine ranking campaigns; butrepparttar 128332 never-ending deluge of Spam is rapidly ruiningrepparttar 128333 effectiveness of opt-in e-mail and helping to add luster torepparttar 128334 value and cost-effectiveness of search engine traffic.

Unfortunately,repparttar 128335 increasing popularity of search engine ranking methodologies is helping to raiserepparttar 128336 barriers to entry - as more businesses, ad agencies and SEO firms concentrate their efforts on creating highly optimized web sites,repparttar 128337 competition for keyword rankings and qualified traffic is increasing significantly. The rules are changing rapidly and if you expect to succeed you must deploy a sophisticated methodology that blends technology and processes. Here is a list of five bottom line requirements that must be adhered to if you expect to generate qualified traffic:

Link Strategy: The web is maturing and search engines are putting more and more emphasis on link popularity or page rank or "PR" in Google's vernacular; i.e.repparttar 128338 number of web sites pointing back to your own. If you are to be successful you must develop and deploy a systematic process to establish links to your web site with others that are in your market segment and setup an outbound "link to" resources page via your own site. This takes an investment of time and resources - typically you need between 400-800 links back to your web site to achieve a good "page ranking." Here is a link to an excellent detailed article on setting up an effective link popularity strategy:

Keyword Fundamentals: Keywords arerepparttar 128339 fundamental building blocks of any search engine ranking campaign - many/many companies waste significant resources optimizing for keywords that are either wrong; i.e. not targeted for their market or there is too much competition and rankings will never be achieved. You must utilize keywords that are targeted for your market and find those that can effectively drive page 1-3 rankings - WordTracker has rapidly emerged asrepparttar 128340 defacto industry standard technology tool for researching keywords - we've used it for years and highly recommend this cost-effective and comprehensive service to our clients and business partners.

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