Every online business is faced with
challenge of finding some way to get their web pages noticed from among billions of others online. So it's understandable that much of our efforts go towards getting 'traffic'. Without it, a website has no prospects and thus no sales.But instead of a constant push for more traffic, why not try to make most of traffic you already have? For example, you might currently make 1 sale for every 200 visitors. With a few changes, you could make 1 sale for every 100 visitors, effectively *doubling* your sales!
Here are a few suggestions. Test each one to see which methods work best for your business - and don't be afraid to modify them, too! The only way to know what's going to work for you is to try it and track results.
__1. Experiment with Popups or Popunders.
Many people have a strong dislike of popup or popunder windows, so please use them judiciously. Some suggestions on how you can use them include:
* A subscription box that appears only once per day for each user (or once a week, or whatever time frame you would like to use).
* A window that appears only as visitor leaves your site.
* A 'timed' popup that waits a few seconds or minutes before it appears on screen.
* A 'countdown' popup box that makes a special offer to visitor if he or she takes action within next 5 or 10 minutes. The visitor can only click on a link within window if he or she wants to take advantage of offer... otherwise window closes and offer doesn't appear again for a week.
There are many free scripts available all over web. However, if you would like a custom script written for you, freelance programmers are one way to get professional and affordable help: http://buildyourhomebiz.com/rd/gethelp.html .
__2. Experiment With Site Design.
* Add a select image or two. Do you sell an eBook? Or perhaps offer a newsletter? Get a custom 'virtual cover' designed for you. Or try using a prominent 'order now' graphic.
* Simplify your page. More choices is not necessarily better. Try removing some of 'clutter' to help your visitor focus more on what you'd like him to see. For example, you could remove links to help minimize distractions.
* Make your page more visually attractive. For example, use black lettering on a light background (this is easiest on eyes). Use HTML tables to properly lay out your site. Limit your use of different fonts and colors, but at same time use SOME color to add visual interest.
