PPC SEs such as GoTo.com < http://www.goto.com/ >, largest and best-known of them, allow you to 'bid' on certain search terms. Listings for each search term are displayed in order of highest bid first. You literally 'pay' for your search rank!

Some advantages of PPC SEs include:

== No fiddling with META tags, keyword density, and all that other stuff that goes with search engine optimization. If you've ever played with this stuff, you'll know how frustrating it can be to get a good listing - and then KEEP it! With PPC SEs, you simply buy your way to a better position.

== It's fast! Most PPC SEs will review your listings and make them available within just a few days. Compare this to regular search engines, where it can take MONTHS to get listed - if you get listed at all!

== It's 'pay for performance'. You only pay amount you bid when someone clicks on your link. And because your visitor comes to your site after finding it from a relevant list of search results, he or she is a *targeted* visitor - exactly what you want! Compare this to regular search engines, which give you option to pay a fee for an 'express review' ... a review that most often *doesn't* guarantee a listing.

Here are 2 proven tactics you can use to convert a higher percentage of your prospects into customers. Both are simple procedures any business can implement quickly for little or no cost.

1. DRAMATICALLY IMPROVE YOUR OFFER

Most prospects who take time to consider your product or service would like to buy from you. But they decided other things they want are either more important or more urgent. One way to capture many of these sales is to dramatically improve your offer. Create a "good deal" that's so enticing it becomes their first choice.

You don't have to reduce your price to improve your offer. Instead, simply load your offer with bonuses. Whatever you offer as a bonus must have a high perceived value to your customers -- even if it costs you little or nothing. Loading your offer with bonuses is an effective motivator even when you increase price of your offer to cover additional cost.

IMPORTANT: Always include an expiration date for your special offer. Give prospects choice to either accept your offer within a short time or forfeit it. This will motivate many prospects to delay some other purchase so they can buy your product or service now.

TIP: To create an absolutely irresistible offer -- include a special discount price AND a set of valuable bonuses in your offer.