How to Increase Link Popularity and Improve Search Engine RankingWritten by How to Increase Link Popularity and Improve Search Engine Ranking
If you want to improve search engine ranking of your web site, you need to find a large number of high quality links from other web sites. These are called inbound links. Gaining links from high ranking sites that point to yours will increase your link popularity in search engines.
The most popular search engine Google, places great significance on link popularity of your web site. In fact, you can even get listed in Google without submitting your site to them, by getting other sites to link to yours. Finding many high ranking sites that link to yours, will improve search engine ranking of your own web site.
Four effective ways to increase link popularity
1. Get your site listed in search engine directories - first submit your site to human edited directories of ODP (Open Directory Project - dmoz.org) and Yahoo (yahoo.com). Getting listed in these directories will give your site a boost in link popularity and improve search engine ranking in other search engines.
However, this may take some time.
You can get listed much faster by getting links from niche specific directories. Find these directories by doing a search on major search engines with primary keywords of your web site.
2. Provide high quality content - people will naturally link to your site if you have what they want (i.e. articles, software, etc). This will save you a lot of time searching for quality links yourself.
Elevating the "Link Popularity" Factor.Written by George Papazoglou
Crucial Success-Question: "WHAT'S THE DIFFERENCE BETWEEN POLITICAL ELECTIONS AND A SUCCESSFUL INTERNET BUSINESS?"
Answer: "Actually there is no difference. In both cases votes are inoculation; Politicians get power by popularity, and Web businesses receive traffic, higher search engine rankings plus visitors, by link popularity." George Papazoglou, October 15 2001. Web-site-promotion.gr 2001 Agent seminars:Thessaloniki/Greece.
The comeback is obvious. Looks like that most prevailing businesses' secret on Web, just like real world, is link popularity.
Google also has a very specific answer on "What is Link Popularity?".
Text taken from Google site: Google explains quite characteristically its ranking algorithm (Pagerank in name): "PageRank relies on uniquely democratic nature of web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than sheer volume of votes, or links a page receives; it also analyzes page that casts vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important." As you probably know, Link popularity can be enhanced via: ->Link exchange strategies ->Site popularity services ->Site popularity promotional tools Link-farm services (not recommended) ->Associate programs ->Posting articles