How to Improve Your Writing Without Writing a Word

Written by Walter Burek

Many an ad, business letter and TV commercial comes into being slowly, even painfully. Maybe because some of us write as if we were still using an IBM Selectric, wite-out and a badly worn Webster's. For that matter, maybe some still are. And that's OK.

But in these digital days, software andrepparttar Internet can help a tech-savvy writer be a better writer and make gettingrepparttar 108153 job done easier. While writing every day is stillrepparttar 108154 best practice for improving your writing skills, there are programs and Web sites available today that can really help your writing along.

Here are 18 digital tools you can use to research, brainstorm, organize, compose, communicate and bring outrepparttar 108155 better writer in you.

Wordsmithing Grammar and Style

Cliché Finder. You've always been told to "avoid clichés likerepparttar 108156 plague." But sometimes there's no other way to write or talk your way out of a sticky situation. This site lets you search for justrepparttar 108157 right cliché, by entries that include a specific word. | |

Common Errors in English. This is a useful list of words often misused. Plus an interesting list of usages people keep telling you are wrong but which are actually standard in English. Links to other grammar resources as well. | |

Dictionary of Difficult Words. Do you aim to become a member ofrepparttar 108158 literati, or do you wish to be a savant? Do you want to avoid being verbigerative and be succinct instead? Search this list of over 13,900 difficult words to increase your vocabulary or just find out what those words really mean. | | Everything you want to know about amusing quirks, peculiarities, and oddities ofrepparttar 108159 English language. Stuff like palindromes, spoonerisms, oxymora, and more. | |

Word Play. A list of links to dictionaries, foreign language translations, word games and wacky sites like The Apostrophe Protection Society, Burma Shave Signs, The Country & Western Song Generator and The Klingon Language Institute. | |

The Word Spy. This site is devoted to recently coined words and phrases, old words that are being used in new ways, and existing words that have enjoyed a recent renaissance. | |

Word Menu. This software version of Random House's printed Word Menu blends allrepparttar 108160 best features of a dictionary, thesaurus and encyclopedia into one-easy-to-use reference. Words are organized by subject rather than alphabetically. Windows and Mac. Available from

WordDog Plain English Editor. Add this program to your Microsoft Word app and it will sniff out ambiguous words, verbose phrases, redundancies and overworked phrases. Windows only. Available from

"The Importance Of Sales Copy"

Written by Randall Helling

There are a lot of online entrepreneurs trying to sell excellent products - but failing! They are failing because they are overlookingrepparttar importance of getting their message out to prospective clients. (...their "sales copy" - an effective direct response sales message.)

To many internet newbies focus onrepparttar 108152 fancy website technology. I have personally been to hundreds (...maybe even thousands) of websites that have sounds, flashing popups, scrolling messages and more...but I can't find what they are selling!

Your goal, whether it's a webpage, sales letter or newsletter article, should be to get visitors to take immediate action. You want visitors to view literature that you've created and immediately be motivated to learn and/or know more.

There are numerous individuals promoting information on writing sales letters and advertisements - and I'll even recommend a few atrepparttar 108153 end of this article. But what you need to fully understand first, isrepparttar 108154 basic ingredients of a "sales copy":

1. The Headline 2. The Opening 3. The Selling Copy 4. The Tone 5. The Offer 6. The Guarantee 7. The Motivation 8. The Postscripts

Obviously I don't have time to go through all of these items here. So, let me just touch onrepparttar 108155 first item. But remember, you are going to have to fully understand all of these basics to be successful.

The Headline - "Writing Headlines"

The headline of a sales letter is so important because this one little item will either make or break you. It's estimated that 85% ofrepparttar 108156 of a sales letter's effectiveness is gathered inrepparttar 108157 headline!

The key ingredient is emotion. Emotion is what moves people, for example, loss of income, loss of health, fear of failure, etc. All of these things are purely emotional and will be extremely effective in regards to sales power. Examples:

Cont'd on page 2 ==> © 2005
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