SE Optimization: How to Get the Best Deal on Your SEO Project

How to Get the Best Deal on Your SEO Project

Written by Scott Jason

If you own or manage a business Website, chances are you are at least somewhat familiar with repparttar

concept of search engine optimization (SEO). You may have read any number of books and articles on repparttar 127904

subject and possibly given it a try yourself. Or perhaps, after exhaustive research, you decided that your time is better spent in your area of expertise. If that’s repparttar 127905

case, I have some good news for you. There is such a thing as affordable search engine optimization. In fact, when you know what to look for, it can be a real bargain.

Step One – 3 Simple Questions:

The first step is estimating some target market information. Just ask a few simple questions and write down repparttar 127906 answers that you come up with. You’ll need this information later:

1. How many people do you think are looking for what you offer? 2. What keywords are they using in search engine searches? 3. Which keywords are repparttar 127907 most popular to meet your needs?

Step Two - Verify:

Now that you have your initial estimates, let’s validate repparttar 127908 information. Visit Overture.com’s Advertiser Center and try their Search Term Suggestion Tool located at: http://www.content.overture.com/d/USm/ac/index.jhtml

Type in any term that you think is close to what your potential visitors are looking for. You will see how many searches were performed, on repparttar 127909 Overture search system, for repparttar 127910 previous month. TIP – Use a general search term to start with.

Now you have repparttar 127911 single most important advantage when dealing with any trained business professional – you are informed!

Step Three – Make it Happen:

Avoid Search Engine Blacklisting

Written by Kevin Kantola

The best way to avoid being blacklisted by repparttar

search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of repparttar 127903

techniques below, it may be penalized (buried in repparttar 127904

rankings) so your traffic will suffer all repparttar 127905

same. When a search engine blacklists a website it will throw your listing off their site and block your site from coming aboard again. This can be done by blocking repparttar 127906

domain name, repparttar 127907

IP address or both.

Here are a few techniques to avoid, so that your site will not be blacklisted:

Mirror Websites

Mirror websites are sites with identical content but different URL's. This was once a method used to gain high rankings in repparttar 127908 search engines, but since search engines are smarter now, this will only get you penalized or blacklisted.

Doorway (gateway) Pages

Doorway pages are pages with little real content for your visitors that are optimized to rank highly within repparttar 127909 search engines. These pages are designed so that visitors will move deeper into repparttar 127910 website where repparttar 127911 real content lies. Navigation to repparttar 127912 doorway pages are usually hidden from repparttar 127913 visitors (but not repparttar 127914 SE robots) on repparttar 127915 homepage.

Invisible Text and Graphics

Using invisible text (text repparttar 127916 same or a very similar color to repparttar 127917 background) was once used to spam a homepage and some inside pages with non-stop keywords and keyphrases. Also links to doorway pages and hidden site maps can be done with invisible text (or invisible graphics). Some designers will create a graphic link with a 1 pixel by 1 pixel raster image and link this to a hidden inner page such as a hidden site map.

Submitting Pages Too Often

Submitting repparttar 127918 same pages to repparttar 127919 search engines within a 24 hour period can get you penalized and may delay your website from being listed in repparttar 127920 rankings. Some search engines believe that pages submitted sooner than every 30 days is too much. The 30 day rule is a good rule to follow when submitting to multiple search engines.

Using Irrelevant Keywords

Using irrelevant keywords in a website's metatags and / or body copy in order to achieve high rankings will most certainly backfire. Search engines now want to see parity between these two areas and if your site is thought to be spamming with irrelevant keywords, you site will be penalized or blacklisted.

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