How to Get from Market Niche to Passive Income in Three Easy Steps: Steps 2 & 3 - Make the Match

Written by Kathy Gulrich

One ofrepparttar surprising truths about marketing a product – a book, workbook, booklet, recording, etc. – is thatrepparttar 145245 most effective marketing begins before you even decide which product to create.

It’s easy to be successful if you rememberrepparttar 145246 ART of marketing:

A - Ask what your customers want

R - Review your strengths and interests

T - Tailor your product to capitalize on both

In this article, we'll take a look at your strengths and interests - to ensure thatrepparttar 145247 product you create for your customers will bring YOU big benefits, as well.

1 - What topics or subject areas are you really knowledgeable about?

Here's your chance to flaunt your experience, your knowledge, your areas of expertise. When you think about it, be as specific as you can (organizing a Table of Contents vs. writing books).

Grab a sheet of paper and right now (yes, now!), list at least 10 things you know a lot about.

2 - What are you really terrific at?

Go outside your ‘routine’ answers to this question – and go outside your coaching business.

Maybe you’re terrific at teaching ... calming people down ... bringing humor to tense situations. Or organizing. Or writing. Or....

Once again, time for a list. Write down at least 10 things you're terrific at, before you read on.

3 - What do you really love to do?

Again, stretch yourself. Look forrepparttar 145248 things that get you excited, make you smile, and so on. (Yep, you're on to me! Write at least 10 things, right now.)

4 - Head back to your lists

Look overrepparttar 145249 lists that you've just written, and circle your top three in each section.

No Customer Left Behind

Written by Jim Edwards

As more companies makerepparttar jump to cyberspace every week and billions of dollars flow acrossrepparttar 145244 Internet, nobody can deny that ecommerce plays a significant roll in business today.

However, asrepparttar 145245 aisles of your local online shopping site get more crowded,repparttar 145246 tendency for customer service issues and contact to fall throughrepparttar 145247 cracks increases dramatically.

The main problem for any site revolves aroundrepparttar 145248 fact that email as a means of communication has become unreliable overrepparttar 145249 last couple of years.

Spam (unsolicited commercial email) lies atrepparttar 145250 heart ofrepparttar 145251 problem since it clogsrepparttar 145252 email boxes of bothrepparttar 145253 company andrepparttar 145254 customer.

In an attempt to stemrepparttar 145255 tide of spam, email gets filtered, lost, or deleted on both sides, often leading to hard feelings as customers think their emails have been ignored when actually they've never been received.

As a result, many companies, large and small, have started using "help desk" software to manage their customer communication.

Gone arerepparttar 145256 days of just emailing for support and getting a simple reply back from a live human being onrepparttar 145257 other end.

Spam makes it impossible for a company of any size to operate with email-only support.

A help desk makes it possible not only to maintain a "chain" of communication, but also avoids messages disappearing into cyberspace.

Help desk solutions runrepparttar 145258 range from free to several thousands of dollars for a custom program.

Two very workable and reasonably priced solutions are and

(You can also do a search in Google for "free help desk software" if you don't want to spend any money.)

Both offerrepparttar 145259 choice of installingrepparttar 145260 software on your own server, or paying a monthly fee to get a copy ofrepparttar 145261 software installed and maintained onrepparttar 145262 provider's server.

Which option you choose depends on your level of technical ability, level of customization needed, and how much support you'll need over time.

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