It’s easy to be successful if you remember ART of marketing:

A - Ask what your customers want

R - Review your strengths and interests

T - Tailor your product to capitalize on both

In this article, we'll take a look at your strengths and interests - to ensure that product you create for your customers will bring YOU big benefits, as well.

1 - What topics or subject areas are you really knowledgeable about?

Here's your chance to flaunt your experience, your knowledge, your areas of expertise. When you think about it, be as specific as you can (organizing a Table of Contents vs. writing books).

Grab a sheet of paper and right now (yes, now!), list at least 10 things you know a lot about.

2 - What are you really terrific at?

Go outside your ‘routine’ answers to this question – and go outside your coaching business.

Maybe you’re terrific at teaching ... calming people down ... bringing humor to tense situations. Or organizing. Or writing. Or....

Once again, time for a list. Write down at least 10 things you're terrific at, before you read on.

3 - What do you really love to do?

Again, stretch yourself. Look for things that get you excited, make you smile, and so on. (Yep, you're on to me! Write at least 10 things, right now.)

4 - Head back to your lists

However, as aisles of your local online shopping site get more crowded, tendency for customer service issues and contact to fall through cracks increases dramatically.

The main problem for any site revolves around fact that email as a means of communication has become unreliable over last couple of years.

Spam (unsolicited commercial email) lies at heart of problem since it clogs email boxes of both company and customer.

In an attempt to stem tide of spam, email gets filtered, lost, or deleted on both sides, often leading to hard feelings as customers think their emails have been ignored when actually they've never been received.

As a result, many companies, large and small, have started using "help desk" software to manage their customer communication.

Gone are days of just emailing for support and getting a simple reply back from a live human being on other end.

Spam makes it impossible for a company of any size to operate with email-only support.

A help desk makes it possible not only to maintain a "chain" of communication, but also avoids messages disappearing into cyberspace.

Help desk solutions run range from free to several thousands of dollars for a custom program.

Two very workable and reasonably priced solutions are Kayako.com and Perldesk.com.

(You can also do a search in Google for "free help desk software" if you don't want to spend any money.)

Both offer choice of installing software on your own server, or paying a monthly fee to get a copy of software installed and maintained on provider's server.