One of surprising truths about marketing a product – a book, workbook, booklet, recording, etc. – is that most effective marketing begins before you even decide which product to create.
It’s easy to be successful if you remember ART of marketing:
A - Ask what your customers want
R - Review your strengths and interests
T - Tailor your product to capitalize on both
In this article, we'll take a look at your strengths and interests - to ensure that product you create for your customers will bring YOU big benefits, as well.
1 - What topics or subject areas are you really knowledgeable about?
Here's your chance to flaunt your experience, your knowledge, your areas of expertise. When you think about it, be as specific as you can (organizing a Table of Contents vs. writing books).
Grab a sheet of paper and right now (yes, now!), list at least 10 things you know a lot about.
2 - What are you really terrific at?
Go outside your ‘routine’ answers to this question – and go outside your coaching business.
Maybe you’re terrific at teaching ... calming people down ... bringing humor to tense situations. Or organizing. Or writing. Or....
Once again, time for a list. Write down at least 10 things you're terrific at, before you read on.
3 - What do you really love to do?
Again, stretch yourself. Look for things that get you excited, make you smile, and so on. (Yep, you're on to me! Write at least 10 things, right now.)
4 - Head back to your lists
Look over lists that you've just written, and circle your top three in each section.