Marketing: How to Get and Use Testimonials

How to Get and Use Testimonials

Written by Angela Wu

Small businesses don't have repparttar

same luxury of 'brand-name recognition' that repparttar 121259

big companies have. Thus, we have to work that much harder to earn our visitor's trust. One way to build this all-important credibility is to get and use testimonials from happy customers.

__HOW TO GET TESTIMONIALS FOR AN EXISTING PRODUCT

If your product or service has been available for some time, then it's not that hard to find out how your customers feel about their purchase or your service.

1) Unsolicited Testimonials.

Your customer may be so thrilled with your product that he or she just has to let you know how happy she is. As a courtesy, you may want to acknowledge her message and ask for permission to use her testimonial in your promotions and on your website.

2) Ask.

Don't assume that happy customers will write to you. Be proactive! For example, you can contact your customers and ask them for feedback on your product or service. You can even include an evaluation form with your package to save time. You'll get both valuable suggestions for product improvements, and hopefully some testimonials as well.

I've found that customers will often email me with a question or comment that shows how much he appreciates my product or service. I answer repparttar 121260 email thoroughly, then follow up with a request for a testimonial.

__HOW TO TESTIMONIALS FOR NEW PRODUCTS OR SERVICES

What do you do if your product is brand-new? You may not yet have customers, or perhaps your product/service is something that takes time before results can be seen (for example, a dog training tutorial).

1) Get a 'Personal Referral'.

Ask colleagues, subscribers, or previous customers from another product line to attest to your knowledge, integrity, great customer service, or how your other product has helped them.

2) Approach a Colleague for a Review.

Find another 'expert' in your target market (*not* a competitor, though!) and offer him or her a complimentary copy of your product for review. This has two advantages: first, you'll get constructive feedback about your product from someone in your field... and secondly, you may get a testimonial from it.

No Trick to this Publicity Treat

Written by Will Dylan

As we enter repparttar

last quarter of repparttar 121258

year, you may find yourself in a scary position: 3 months left in repparttar 121259

year, but no money left in your advertising budget. You plan and plan at repparttar 121260

outset of

year, but invariably one of two things happens in repparttar 121262

first 3 quarters:

1)You overspend your budget 2)Sales don’t meet expectations, thus reducing repparttar 121263 amount that you can spend on marketing.

So what can you do now to keep your businesses name prominent in repparttar 121264 community with no budget? One idea that’s a sure fire hit with parents in your local area is to offer your services as a Halloween safety chaperone.

October 31st is an exciting day for kids. They get their hands on large amounts of candy and they get to run around after dark with their friends. For parents, however, Halloween is a time for some concern. They often worry about repparttar 121265 safety of their children on repparttar 121266 street at night. Many parents are unable to accompany their children on their trick or treat route, and could really use a helping hand in supervising repparttar 121267 little ones. That’s where your business comes in. Offer your services as a Halloween safety chaperone in your neighborhood. Explain to parents that on October 31st, you will be out in your car in repparttar 121268 local area to help keep an eye on repparttar 121269 trick or treaters. Identify your vehicle with a yellow flashing light on repparttar 121270 roof. Let children know that if they become lost or get separated from their friends, or have any safety concern at all, they can come to you for assistance.

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