A couple of weeks ago one of my web sites, http://www.BarrysBeanies, was ranked number 33 on Google for one of my most important keyword phrases "Beanie Babies."

I was determined to get my web site on first page on Google searches for keyword phrase "Beanie Babies."

About that time I had received a newsletter from Sean Burns, search engine expert and author of Rankings Revealed - How to Get Your Site to Top of Search Engines. The information provided was just what I needed to get back on first page of Google for keyword phrase "Beanie Babies."

I learned from Sean that there are basically two options to get a high rank on Google for your web site keyword phrases.

Option #1 Do free link exchanges with other web sites that have same theme as your web site. You can target any keyword phrase you want to improve your rank with. This is important—the title text link you exchange with other web sites should be keyword phrase you want to target.

What I also like about free link exchanges is that you can target one web page for many different keyword phrases. So once you get rank you want for one keyword phrase then you choose another keyword phrase to target and use this new keyword phrase in title text link that you now exchange with other web sites.

It is also important to try and do all your free link exchanges with web sites that have a high Google Page Rank (PR). Go for link exchanges with sites with a PR3 or higher. Web sites with a higher Page Rank are viewed by Google as being more important and links to your web site from these high PR sites will help you more than doing link exchanges with a site with a PR1 or PR2.

You can download free Google Toolbar at http:/ oolbar.google.com/, which will display all Page Ranks of web pages you visit.

Search engines are very completive and, it seems, everyone wants to know latest tricks or secret. Forget all that.

CONTENT-CONTENT! Yes, content is what matters to search engines. If your pages are keyword relevant and packed with valuable content your rankings will reflect this. If you try to trick search engines you could very well find your site banned.

One of things you can do is write short articles that contain content search engines want. Help search engines don't try to trick them.

Relax and become a content provider, not a trickster. This is a much easier way to obtain higher search engine ranking without all games and tricks.

1. Use Keyword Phrases You Want To Use Use hot industry keywords that are relevant to your web site. Notice I said "Use Keyword Phrases". Keyword phrases are much more effective at getting customers you want to your page. Most people will type in search phrase, not just one word.