How to Get Your Prospects to Do Exactly What You Want by Tormenting Their Brains

Written by Mohamad Zaki Hussein

Have you ever watched a television drama that drew you deeply in and then ended suddenly with a cliffhanger?

How did you feel? Was your adrenaline pumping? Could you wait to find out what happened next? Did you feel discomfort? If you answered “yes” to any of these questions,repparttar drama had successfully created a "zeigarnik effect" within you.

Wait a minute…what’s a "zeigarnik effect"?

In 1927, a psychologist named Bluma Zeigarnik pointed out that people tend to better remember a task that was not completed because of an interruption, than a task that was completed. According to her, an uncompleted task creates a mental tension that persists untilrepparttar 147357 task is completed. This “mental tension” causes retention of that task in your memory.

If you've been in this internet marketing world for awhile, then you know how difficult it is to grab people's attention for your commercial message. The reason for this is becauserepparttar 147358 internet has many wonderful things that pull people's attention to various directions. And all they need is one click to move from one thing to another.

In this case, zeigarnik effect can be a powerful device you can use to interrupt people's surfing preoccupation and make them pay attention to whatever message you want to convey to them. You can also use zeigarnik effect to influence people to click on a link or to buy your product. In a nutshell, zeigarnik effect can be used to get your most wanted response from your traffic or prospects.

PPC Definitions

Written by S. Housley

Pay-Per-Click marketing has become an online phenomenon, with marketers only paying for traffic they receive. As Internet marketing has evolved, pay-per-click is seen by many asrepparttar middle ground between paying per impression and paying per sale. Advertisers only pay when they receive traffic that may or may not be targeted.

The pay-per-click advertisements are usually displayed withrepparttar 147201 advertisement fromrepparttar 147202 highest paying bidder inrepparttar 147203 top position.

Navigatingrepparttar 147204 complex web of Internet marketing, publishers and marketers are often confronted with terms that seem foreign. This simple guide will assist marketers in navigatingrepparttar 147205 Pay-Per-Click marketing model.

Bid - The amount that an advertiser is willing to pay for a click on a specific keyword.

Budget - The amount of money that an advertiser sets aside for an advertising campaign. Different publishers allow for advertisers to set daily, weekly or monthly budgets.

Clickthrough Rate (CTR) - The percentage of clicks on a link. This is usually a percentage based onrepparttar 147206 total number of clicks divided byrepparttar 147207 number of impressions that an advertisement has received.

Conversion Rate - The relationship between visitors to a web site and actions considered to be a "conversion", such as a sale or request to receive more information:repparttar 147208 percentage of people whose clicks have resulted in a sale or desired action in relation torepparttar 147209 total number of clicks on an advertisement.

Cost Per Click (CPC) - The cost or cost-equivalent paid per click-through to an advertiser's website.

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