How to Get Rid of the 4-letter S-Word

Written by Darryl Graham

Now don't get all upset, as we are going to talk aboutrepparttar other S-word and that would be S*P*A*M. The * is in betweenrepparttar 105895 letters because justrepparttar 105896 use of this S-word can cause your email to not be delivered. The S-word is considered to have happened when you send an unsolicited email to someone. Unsolicited means they did not specifically request your information and this is where things get a little dicey. People subscribe to free offers online, but they forget to readrepparttar 105897 small print and that small print will tell them they are agreeing to receive offers from third parties. Their email is then sold to dozens of people who in turn might sell it to dozens of other people. The result isrepparttar 105898 person who wanted to get a free coupon to a restaurant will now start receiving offers for a variety of products and services. Now, most of these people who buy these leads are honest and caring people and if someone asks to be removed from their list, they will be removed. The problem comes fromrepparttar 105899 real S-worders who buy large number of leads and will never remove an email address. Plus, if you click onrepparttar 105900 remove link, not only does it not remove you, but it confirms to these people that your email address is valid and they will start sending more junk to you. In addition, there is software that is readily available onrepparttar 105901 Internet that will allow someone to harvest millions of email addresses. Harvesting emails for those of you who do not know isrepparttar 105902 ability for this software to pick up your email from your webpage, a blog, an article, heck I would not be surprised if they can't get my email address off my business card! So who do we blame for S-word?

1) We can blamerepparttar 105903 greedy people who subscribe to offers to get something free and do not readrepparttar 105904 fine print.

2) We can blamerepparttar 105905 greedy people who purchase these lists of greedy people who want to get something free and do not readrepparttar 105906 fine print and then these people who purchasedrepparttar 105907 lists start blasting emails selling everything underrepparttar 105908 sun at rock bottom prices.

3) We can blamerepparttar 105909 greedy people who buy fromrepparttar 105910 greedy people who purchase these lists of greedy people who want to get something free and do not readrepparttar 105911 fine print and then these people who purchasedrepparttar 105912 lists start blasting emails selling everything underrepparttar 105913 sun at rock bottom prices.

4) We can blamerepparttar 105914 politicians and media who keeprepparttar 105915 S-word inrepparttar 105916 newspapers and onrepparttar 105917 front of everyone's mind.

5) We can blamerepparttar 105918 Internet for being such an economical and practical marketing source.

6) We can blamerepparttar 105919 ISP's who sendrepparttar 105920 emails to their members and subscribers.

7) We can blamerepparttar 105921 Autoresponder companies. After all their services allow people to send lots of mail.

8) We can blame ourselves. Tough call isn't it? The point is, we all have something to do withrepparttar 105922 S-word and we are all responsible for getting rid of it. When I first started in marketing,repparttar 105923 Internet had not been invented yet andrepparttar 105924 way we promoted our company was to send direct mail. This was harmless because if someone did not want it, they could simply throw it away, but boy did we catch it from people who wanted to literally remove parts of our body that we had become quite fond of.

The Economics of Spam

Written by Sam Vaknin

Tennessee resident K. C. "Khan" Smith owesrepparttar internet service provider EarthLink $24 million. According torepparttar 105894 CNN, last August he was slapped with a lawsuit accusing him of violating federal and state Racketeering Influenced and Corrupt Organizations (RICO) statutes,repparttar 105895 federal Computer Fraud and Abuse Act of 1984,repparttar 105896 federal Electronic Communications Privacy Act of 1986 and numerous other state laws. On July 19 - having failed to appear in court -repparttar 105897 judge ruled against him. Mr. Smith is a spammer.

Brightmail, a vendor of e-mail filters and anti-spam applications warned that close to 5 million spam "attacks" or "bursts" occurred last month and that spam has mushroomed 450 percent since June last year. PC World concurs. Between one seventh and one half of all e-mail messages are spam - unsolicited and intrusive commercial ads, mostly concerned with sex, scams, get rich quick schemes, financial services and products, and health articles of dubious provenance. The messages are sent from spoofed or fake e-mail addresses. Some spammers hack into unsecured servers - mainly in China and Korea - to relay their missives anonymously.

Spam is an industry. Mass e-mailers maintain lists of e-mail addresses, often "harvested" by spamware bots - specialized computer applications - from Web sites. These lists are rented out or sold to marketers who use bulk mail services. They come cheap - c. $100 for 10 million addresses. Bulk mailers provide servers and bandwidth, charging c. $300 per million messages sent.

As spam recipients become more inured, ISP's less tolerant, and both more litigious - spammers multiply their efforts in order to maintainrepparttar 105898 same response rate. Spam works. It is not universally unwanted - which makes it tricky to outlaw. It elicits between 0.1 and 1 percent in positive follow ups, depending onrepparttar 105899 message. Many messages now include HTML, JavaScript, and ActiveX coding and thus resemble viruses.

Jupiter Media Matrix predicted last year thatrepparttar 105900 number of spam messages annually received by a typical Internet user is bound to double to 1400 and spending on legitimate e-mail marketing will reach $9.4 billion by 2006 - compared to $1 billion in 2001. Forrester Research pegsrepparttar 105901 number at $4.8 billion next year.

More than 2.3 billion spam messages are sent daily. eMarketer putsrepparttar 105902 figures a lot lower at 76 billion messages this year. By 2006, daily spam output will soar to c. 15 billion missives, says Radicati Group. Jupiter projects a more modest 268 billion annual messages by 2005. An average communication costsrepparttar 105903 spammer 0.00032 cents.

PC World quotesrepparttar 105904 European Union as peggingrepparttar 105905 bandwidth costs of spam worldwide at $8-10 billion annually. Other damages include server crashes, time spent purging unwanted messages, lower productivity, aggravation, and increased cost of Internet access.

Inevitably,repparttar 105906 spam industry gave rise to an anti-spam industry. According to a Radicati Group report titled "Anti-virus, anti-spam, and content filtering market trends 2002-2006", anti-spam revenues are projected to exceed $88 million this year - and more than double by 2006. List blockers, report and complaint generators, advocacy groups, registers of known spammers, and spam filters all proliferate. The Wall Street Journal reported in its June 25 issue about a resurgence of anti-spam startups financed by eager venture capital.

ISP's are bent on preventing abuse - reported by victims - by expungingrepparttar 105907 accounts of spammers. Butrepparttar 105908 latter simply switch ISP's or sign on with free services like Hotmail and Yahoo! Barriers to entry are getting lower byrepparttar 105909 day asrepparttar 105910 costs of hardware, software, and communications plummet.

The use of e-mail and broadband connections byrepparttar 105911 general population is spreading. Hundreds of thousands of technologically-savvy operators have joinedrepparttar 105912 market inrepparttar 105913 last two years, asrepparttar 105914 dotcom bubble burst. Still, Steve Linford ofrepparttar 105915 UK-based insists that most spam emanates from c. 80 large operators.

Now, according to Jupiter Media, ISP's and portals are poised to begin to charge advertisers in a tier-based system, replete with premium services. Writing back in 1998, Bill Gates described a solution also espoused by Esther Dyson, chair ofrepparttar 105916 Electronic Frontier Foundation:

"As I first described in my book 'The Road Ahead' in 1995, I expect that eventually you'll be paid to read unsolicited e-mail. You'll tell your e-mail program to discard all unsolicited messages that don't offer an amount of money that you'll choose. If you open a paid message and discover it's from a long-lost friend or somebody else who has a legitimate reason to contact you, you'll be able to cancelrepparttar 105917 payment. Otherwise, you'll be paid for your time."

Subscribers may not be appreciative ofrepparttar 105918 joint ventures between gatekeepers and inbox clutterers. Moreover, dominant ISP's, such as AT&T and PSINet have recurrently been accused of knowingly collaborating with spammers. ISP's rely onrepparttar 105919 data traffic that spam generates for their revenues in an ever-harsher business environment.

The Financial Times and others described how WorldCom refuses to banrepparttar 105920 sale of spamware over its network, claiming that it does not regulate content. When "pink" (the color of canned spam) contracts came to light,repparttar 105921 implicated ISP's blamerepparttar 105922 whole affair on rogue employees.

PC World begs to differ:

"Ronnie Scelson, a self-described spammer who signed such a contract with PSInet, (says) that backbone providers are more than happy to do business with bulk e-mailers. 'I've signed up withrepparttar 105923 biggest 50 carriers two or three times', says Scelson ... The Louisiana-based spammer claims to send 84 million commercial e-mail messages a day over his three 45-megabit-per-second DS3 circuits. 'If you were getting $40,000 a month for each circuit', Scelson asks, 'would you want to shut me down?'"

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