Want a FREE way to promote your business to thousands in your area? How about a free way to market to customers nationwide? Talk radio gives you both at zero cost.
Before I started DrNunley.com, I worked across hall from a talk radio station. The lobby was constantly filled with people who were appearing as guests on talk shows. What an interesting group! I met Governor, rock stars, famous writers, everyday people promoting causes, and a whole assortment of accountants, gardeners, financial planners, realtors, crafts people, and educators.
For every famous person who stepped up to mic, there were 20 "regular" experts on every issue you can think of. These were local business owners, professionals, and workers who had interesting information radio audience would find helpful.
Guests usually aren't allowed to turn their on-air appearances into self-serving ads (that's what paid commercials are for), but no guests leaves without grabbing a considerable amount of promotional benefit for themselves. Guests almost always get a chance to share their phone number, email address, office location, or web site URL.
There is no shortage of talk show opportunities. Talk stations number in thousands throughout US and Canada. Many more radio stations have a Sunday morning talk show.
First find one or two stations in your area. Listen to shows and become familiar with hosts and topics they like to cover. Next, CALL or EMAIL radio station and talk with host or producer. You can get station contact info from yellow pages. You may be able to get an email address that goes directly to host. Most stations have web sites you can search for and easily find.
Tell host what subject you specialize in. You don't have to be a world-class expert, just have some helpful tips audience will be interested in. A day care owner could talk about how to keep small kids busy while Mom or Dad works at home. An accountant or lawyer might give tips for saving on taxes or fighting an IRS audit. Somebody who does a lot of fishing could talk about favorite lakes and bait.