"Do You Really Need Testimonials at Your Site?" By Jim Daniels
I get this question a lot. And frankly, I've never been a big testimonial guy. Well, until recently.
If you've ever wondered about effectiveness of testimonials, this article should clear any doubt in your mind.
As most of my subscribers know, I develop and promote Internet marketing products and services. And this is a niche that is, well... somewhat crowded.
Heck, just do a search at google.com for "internet marketing expert" and you'll find more than nine million (yes, that's 9,000,000) web pages listed.
Wow. That's a lot of experts. (I wonder how many of those nine million really know their stuff.)
But heck, do a search for ANYTHING you need or want online and you'll find thousands, if not millions of choices.
So who do you believe?
That's question millions of potential customers want to know!
Who can they believe? Who can they trust?
What website will not rip them off or leave them for dead after they get their money?
As a web business owner myself, I hate to have to admit this, but... making purchases from unknown vendors on web can be a real crap shoot. There are far too many cons, scams, cheats, hacks and just plain old bad businesses on web.
And because of that, TRUST is something you have to instill in your visitors order to make sales on web.
But how do you portray an image of trust online when customers can't see you or shake your hand?
Simple. You let your other customers do talking. Here's a perfect example from my site...
Good Afternoon Jim,
"In a word, WOW! "
"Your ezWebBusinessBuilder is a one-stop source for developing all aspects of a successful Internet business. The information and tasks are easy to understand and implement. It is clear you will help many people 'get it all together' for long-term success."
Thank you, Chip Snyder Hagerstown, Maryland __________________________
Even GIANTS realize value of testimonials...
Go to amazon.com - one of web's largest Internet-only based retailers, and look for any product you might be interested in. When you get to product page, more than likely you'll find one thing prominently displayed...
Why does amazon.com include these with nearly everything they sell? It's a simple theory. People are more comfortable purchasing when they can first read what people like themselves think about product. It makes them feel more at ease knowing not only that other folks like them bought it already, but exactly what they thought of it.
Simply put, a few good customer testimonials can increase sales literally overnight. How do I know? Last Friday I posted a bunch of fresh testimonials at my site and saw my conversion rate increase by 30%. Overnight.