This article will outline a few simple steps that will, over time, improve your website’s conversion rate.

* One of most common mistakes that internet marketers make is using bulky, cumbersome paragraphs on their websites. Do not do this!

The surfers that see your page are generally there to find information they want QUICK. By breaking up your paragraphs into one or two sentences you dramatically improve readability.

Surfers are happy to read as long as they keep getting solid, free information in short, understandable “bursts.”

* Most of us knew that. Listen up and I will set forth an idea that will improve your conversion rate FAST.

While most of us understand that breaking up sentences helps keep our audience reading along, we forget something very important. What is it? Give up?

The answer is this: keyword (or key phrase) that user keyed in to begin his quest for your information!

Think about it. Lets say you wanted to make money as an affiliate for a certain online casino. Certainly surfer who types in “online casino” is looking for your sales pitch (your website). The surfer who types in “best online casino deposit bonus” is also someone you would like to attract to your site (your sales pitch).

* BUT THEY ARE LOOKING FOR TWO DIFFERENT PAGES!

A webpage describing available games, number of people currently using casino, etc. would make a much better page for one who searches for “online casino.” And an entire page outlining deposit bonus and its benefits would do a better job for second surfer.

LET THAT SINK IN A WHILE.

So, how do I put something like that together, Wes?

Glad you asked! Here’s how:

Impulse shopping in checkout lane may be what drives grocery store profits, but chances are it doesn't do a thing for your business. Your customers are far more likely to need up to nine contacts from you before they trust you enough to buy from you.

Nine!

That's up sharply from when I entered marketing field lo those many years ago, and you should expect that number to continue rising over your career too. The good news is that there are some very simple steps you can take to eliminate some of those contacts, or at least shorten time span from initial contact to first sale.

The first step is to acknowledge that we've created our own monster in our efforts to build our businesses. On average, we’re bombarded by more than 3,000 sales and marketing messages everyday. That's 3,000 times a day someone waves something in our face, or shouts something in our ear in an effort to get us to buy this, do that, and spend rest now.

Next, think about how you react to this daily assault. As consumers (for ourselves or our company), we’ve all gotten very good at tuning ads out online. It's a basic survival tactic.

Like warriors on a dawn patrol in enemy territory, we'll jump from a site two seconds after we land there if we catch a glimpse of an annoying animated gif whosits or doodad in corner of page. We use weapons like search engines, popup blockers, personal portal homepages and newsreaders to filter out all but information we want to see right now.

But we do more than try to avoid them. We sneer at blinking yellow “security alerts” that offer to eliminate adware deposited on our computer when someone clicks on something like a blinking yellow security alert message. We roll our eyes at Hollywood style hype. And our response to claims of “new and improved” anything is a yawned, “yeah, right.”