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How to Get Great Search Engine PlacementWritten by Dan Kramer
The primary key to getting fantastic search engine placement for your website is using a technique called “entrance pages”. Entrance pages have just one purpose: to rank highly on one search engine for one keyword phrase. Entrance pages aren’t pretty… what looks good to a search engine usually looks terrible to a human. Also, entrance pages must be specifically tuned to one phrase and one search engine.Let’s examine reasons for using entrance pages compared to just submitting your “home page” to search engines. An entrance page is optimized by various techniques to achieve a high ranking on a particular search engine. Your home page may not have been optimized at all… or it may be optimized to generally achieve a moderate ranking on all search engines. You see, techniques that achieve a high ranking on a search engine for a web page will kill your ranking on another search engine… so it’s practically impossible to achieve a high ranking on all major search engines with only one page submitted (i.e. your home page). That is why entrance pages are used. Using this technique, you can tune a web page to get a high ranking on one search engine for one keyword phrase. To achieve high rankings on all major search engines for your keyword phrase, it is necessary to design multiple entrance pages. For example, if I want to rank highly under keyword phrase “internet marketing” I will have to create separate pages for Alta Vista, HotBot, Lycos, Excite, InfoSeek, MSN, etc. Entrance pages are not designed to look good. You don’t need a lot of graphics or glamour. What you do need are tags, <META> tags, <H1> headline tags, <IMG> tags, <FORM> tags, links, and body text sprinkled with your keyword phrase. Each search engine has a different ranking algorithm that determines your placement. Below, I’ll give some general pointers:<p>The most important tag in<IMG height=12 src="/the2.jpg" alt="repparttar 128212"> list above is<IMG height=12 src="/the2.jpg" alt="repparttar 128213"> title tag. The title tag sets<IMG height=12 src="/the2.jpg" alt="repparttar 128214"> text that appears in<IMG height=12 src="/the2.jpg" alt="repparttar 128215"> title bar of your browser. Most search engines use this text as one of<IMG height=12 src="/the2.jpg" alt="repparttar 128216"> major ranking factors when they spider your web page. You should definitely include your keyword phrase at<IMG height=12 src="/the2.jpg" alt="repparttar 128217"> beginning of your title tag. Be aware that listing your company name or welcoming people to your website should not be done in<IMG height=12 src="/the2.jpg" alt="repparttar 128218"> title tag. If you do that, you are wasting extremely valuable real estate on your website. A good idea is to put other relevant keywords after your primary keyword phrase. Some search engines look for synonyms on web pages, and if they are found, you are bound to rank higher.<p>Not all search engines recognize meta tags, but they definitely don’t hurt you, either. Many search engines use meta tags to allow webmasters to submit a description of their website that will be displayed with their link. They are also used in<IMG height=12 src="/the2.jpg" alt="repparttar 128219"> ranking algorithms. Meta tags should be placed in<IMG height=12 src="/the2.jpg" alt="repparttar 128220"> “head” of your web page, above<IMG height=12 src="/the2.jpg" alt="repparttar 128221"> body tag. There are really two types of meta tags to be concerned about here. They are your <META NAME=”DESCRIPTION” CONTENT=”keyword phrase here plus other related text”> tag and your <META NAME=”KEYWORDS” CONTENT=”keyword phrase here plus other related keywords here”>. One of<IMG height=12 src="/the2.jpg" alt="repparttar 128222"> important things to remember is not to repeat your keywords more than once or twice in your meta tags. <p>The next important tag is headline tags. Headline tags are used to make text appear large and bold. The syntax is <H1>keyword phrase here</H1>. Headline tags come in different flavors, <H1> being<IMG height=12 src="/the2.jpg" alt="repparttar 128223"> largest to <H5> being<IMG height=12 src="/the2.jpg" alt="repparttar 128224"> smallest. Search engines place importance on text contained in headline tags. The larger<IMG height=12 src="/the2.jpg" alt="repparttar 128225"> headline,<IMG height=12 src="/the2.jpg" alt="repparttar 128226"> more important<IMG height=12 src="/the2.jpg" alt="repparttar 128227"> text. It’s a good idea to have several headline tags on your page, but don’t repeat your keyword phrase too often. Use synonyms instead of repetition. <br><br></font></td><!-- google_ad_section_end --><!-- google_ad_section_start(weight=ignore) --><td align="top" width="10%"></td><td align="top" width="45%"><h2>How to Succeed with Yahoo!</h2><font size="2">Written by Ed Burnett</font><br><br><script type="text/javascript"><!--
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<br> <font size="2">Without a doubt, Yahoo is<IMG height=12 src="/the2.jpg" alt="repparttar "> single most important directory on<IMG height=12 src="/the2.jpg" alt="repparttar 128206"> Internet. Not only is Yahoo<IMG height=12 src="/the2.jpg" alt="repparttar 128207"> most popular portal on<IMG height=12 src="/the2.jpg" alt="repparttar 128208"> Web, it is also one of<IMG height=12 src="/the2.jpg" alt="repparttar 128209"> few large Internet companies to actually turn a profit. Since a real Yahoo employee carefully reviews every submission, and each site must pass their stringent requirements, it is also<IMG height=12 src="/the2.jpg" alt="repparttar 128210"> hardest one to get listed in.<p>With their new Business Express program and a one-time-fee of $199, you are guaranteed a review of your site within 7 business days. In fact, all sites of a commercial nature are now required to submit their site through this service. However, your non-refundable payment of almost $200 up-front still does not guarantee that your site will be included in<IMG height=12 src="/the2.jpg" alt="repparttar 128211"> directory. If your submission is rejected, you get to make one appeal for Yahoo to accept your site. Once it is rejected<IMG height=12 src="/the2.jpg" alt="repparttar 128212"> second time, Yahoo will never again accept further submissions of your site. So how does one succeed in getting listed with Yahoo?<p>1. First, make sure your site is not already included in<IMG height=12 src="/the2.jpg" alt="repparttar 128213"> Yahoo directory. Do a search from their main site (or regional portal, if applicable) to determine if your company’s web site is already listed. If you are, you can request changes to your listing if you feel it is listed inappropriately. Submitting a site that is already in<IMG height=12 src="/the2.jpg" alt="repparttar 128214"> directory is a good way to get ignored. Also note that Yahoo uses<IMG height=12 src="/the2.jpg" alt="repparttar 128215"> Google search engine to search<IMG height=12 src="/the2.jpg" alt="repparttar 128216"> ‘net for sites if it doesn’t find any matches in it’s own directory. If your site isn’t listed under Yahoo Site Matches but shows up under Web Page Matches, then you’re probably not listed in<IMG height=12 src="/the2.jpg" alt="repparttar 128217"> directory. This often tricks people into thinking that they are listed in Yahoo when they really aren’t.<p>2. Yahoo has strict requirements on<IMG height=12 src="/the2.jpg" alt="repparttar 128218"> actual design of your site. Make sure your site is 100% completed, hosted on a reliable server, with no missing hyperlinks, broken images or ‘under construction’ pages. They also look for unique content and a descriptive page title. Don’t use a promotional blurb for your site’s title and description. Yahoo does not like hype, period. Rather, your title should have nothing more than your company’ s name and a brief description of your services or products. <br><br></font></td><!-- google_ad_section_end --></tr><tr><td>Cont'd on page 2 ==<a class="mlink" href="2-How_to_Get_Great_Search_Engine_Placement-28207.htm">></a></td></tr></table><script type="text/javascript"><!--
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