How to Get Great Search Engine PlacementWritten by Dan Kramer
The primary key to getting fantastic search engine placement for your website is using a technique called “entrance pages”. Entrance pages have just one purpose: to rank highly on one search engine for one keyword phrase. Entrance pages aren’t pretty… what looks good to a search engine usually looks terrible to a human. Also, entrance pages must be specifically tuned to one phrase and one search engine.
Let’s examine reasons for using entrance pages compared to just submitting your “home page” to search engines. An entrance page is optimized by various techniques to achieve a high ranking on a particular search engine. Your home page may not have been optimized at all… or it may be optimized to generally achieve a moderate ranking on all search engines. You see, techniques that achieve a high ranking on a search engine for a web page will kill your ranking on another search engine… so it’s practically impossible to achieve a high ranking on all major search engines with only one page submitted (i.e. your home page).
That is why entrance pages are used. Using this technique, you can tune a web page to get a high ranking on one search engine for one keyword phrase. To achieve high rankings on all major search engines for your keyword phrase, it is necessary to design multiple entrance pages. For example, if I want to rank highly under keyword phrase “internet marketing” I will have to create separate pages for Alta Vista, HotBot, Lycos, Excite, InfoSeek, MSN, etc.
Entrance pages are not designed to look good. You don’t need a lot of graphics or glamour. What you do need are tags, tags,
headline tags, tags,
How to Succeed with Yahoo!Written by Ed Burnett
Without a doubt, Yahoo is single most important directory on Internet. Not only is Yahoo most popular portal on Web, it is also one of few large Internet companies to actually turn a profit. Since a real Yahoo employee carefully reviews every submission, and each site must pass their stringent requirements, it is also hardest one to get listed in.
With their new Business Express program and a one-time-fee of $199, you are guaranteed a review of your site within 7 business days. In fact, all sites of a commercial nature are now required to submit their site through this service. However, your non-refundable payment of almost $200 up-front still does not guarantee that your site will be included in directory. If your submission is rejected, you get to make one appeal for Yahoo to accept your site. Once it is rejected second time, Yahoo will never again accept further submissions of your site. So how does one succeed in getting listed with Yahoo?
1. First, make sure your site is not already included in Yahoo directory. Do a search from their main site (or regional portal, if applicable) to determine if your company’s web site is already listed. If you are, you can request changes to your listing if you feel it is listed inappropriately. Submitting a site that is already in directory is a good way to get ignored. Also note that Yahoo uses Google search engine to search ‘net for sites if it doesn’t find any matches in it’s own directory. If your site isn’t listed under Yahoo Site Matches but shows up under Web Page Matches, then you’re probably not listed in directory. This often tricks people into thinking that they are listed in Yahoo when they really aren’t.
2. Yahoo has strict requirements on actual design of your site. Make sure your site is 100% completed, hosted on a reliable server, with no missing hyperlinks, broken images or ‘under construction’ pages. They also look for unique content and a descriptive page title. Don’t use a promotional blurb for your site’s title and description. Yahoo does not like hype, period. Rather, your title should have nothing more than your company’ s name and a brief description of your services or products.