How to Get FLASH Indexed in Search Engines
by Robin Nobles
Note: The example portions of this article have been removed. However, you can view article in its entirety at: http://www.academywebspecialists.com/newsletters/0702.html
Perhaps you can relate to involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content.
Of course, client (or maybe your boss?) is thrilled with dazzling presentation, and they rarely fail to mention what a "small fortune" it cost to produce before adding "it's worth it!...don't you agree? All it needs now is for YOU to optimize it for findability in search engines."
Isn't it funny? ... how they fail to notice color rushing to your face as you suppress urge to scream and opt instead for tactful approach, patiently explaining (once again) that FLASH doesn't score well in search engines.
Don't panic -- there IS a solution!
Here's a solution you can use to get best of both worlds - search engine findability and professional image enhancement that FLASH can provide.
The strategy involves using an absolute positioning technique called Z Order within your Cascading Style Sheets (CSS). For this to make sense, you must first understand what Z Order is. Microsoft's MSDN (http://msdn.microsoft.com) site explains...
The Z order of a window indicates window's position in a stack of overlapping windows. This window stack is oriented along an imaginary axis, z-axis, extending outward from screen. The window at top of Z order overlaps all other windows. The window at bottom of Z order is overlapped by all other windows.
In non-technogeekspeak, Z Order allows you to place content partially, or even fully, on top of other content. Since only content on top is viewable, it's entirely possible to place an unintelligible-to-search-engines FLASH movie on top of an easy- to-index-layer of relevant text content. And, by doing so, your site visitor sees only FLASH movie while engine sees only your relevant keyword-laden text.
How to create Z Order using CSS
To accomplish magic it's helpful to first understand what a very basic CSS using Z Order source code might look like. To view basic example, visit complete article online at: http://www.academywebspecialists.com/newsletters/0702.html
Source of example: http://www.htmlref.com/examples/Fig10- 14.htm
Notice that highest value --