How to Get FLASH Indexed by the Search Engines

Written by Robin Nobles

How to Get FLASH Indexed inrepparttar Search Engines

by Robin Nobles

Note: The example portions of this article have been removed. However, you can viewrepparttar 128355 article in its entirety at:

Perhaps you can relate torepparttar 128356 involuntary groan elicited by search engine optimizers when a client presents an expensive new Web site featuring high quality FLASH movie content.

Of course,repparttar 128357 client (or maybe your boss?) is thrilled withrepparttar 128358 dazzling presentation, and they rarely fail to mention what a "small fortune" it cost to produce before adding "it's worth it!...don't you agree? All it needs now is for YOU to optimize it for findability inrepparttar 128359 search engines."

Isn't it funny? ... how they fail to noticerepparttar 128360 color rushing to your face as you suppressrepparttar 128361 urge to scream and opt instead forrepparttar 128362 tactful approach, patiently explaining (once again) that FLASH doesn't score well in search engines.

Don't panic -- there IS a solution!

Here's a solution you can use to getrepparttar 128363 best of both worlds - search engine findability andrepparttar 128364 professional image enhancement that FLASH can provide.

The strategy involves using an absolute positioning technique called Z Order within your Cascading Style Sheets (CSS). For this to make sense, you must first understand what Z Order is. Microsoft's MSDN ( site explains...

The Z order of a window indicatesrepparttar 128365 window's position in a stack of overlapping windows. This window stack is oriented along an imaginary axis,repparttar 128366 z-axis, extending outward fromrepparttar 128367 screen. The window atrepparttar 128368 top ofrepparttar 128369 Z order overlaps all other windows. The window atrepparttar 128370 bottom ofrepparttar 128371 Z order is overlapped by all other windows.

In non-technogeekspeak, Z Order allows you to place content partially, or even fully, on top of other content. Since onlyrepparttar 128372 content on top is viewable, it's entirely possible to place an unintelligible-to-search-engines FLASH movie on top of an easy- to-index-layer of relevant text content. And, by doing so, your site visitor sees onlyrepparttar 128373 FLASH movie whilerepparttar 128374 engine sees only your relevant keyword-laden text.

How to create Z Order using CSS

To accomplishrepparttar 128375 magic it's helpful to first understand what a very basic CSS using Z Order source code might look like. To viewrepparttar 128376 basic example, visitrepparttar 128377 complete article online at:

Source ofrepparttar 128378 example: 14.htm

Notice thatrepparttar 128379 highest value --

-- isrepparttar 128380 "window" that lands on top. This is important to understand because that's how we're going to performrepparttar 128381 magic.

FLASH over, RELEVANT CONTENT under = SE indexability

By now you've probably deduced we're going to layer our relevant content exactly beneath our FLASH movie. By doing so,repparttar 128382 site visitor will see onlyrepparttar 128383 FLASH movie in their browser whilerepparttar 128384 search engine will find, and index,repparttar 128385 "relevant content" because search engines "view" onlyrepparttar 128386 source code ofrepparttar 128387 page (notrepparttar 128388 browser version) and they index onlyrepparttar 128389 TEXT they find within that source code.

Add 500 Targeted Keywords to Your Site in Three Minutes

Written by Bill Platt

How often do you visitrepparttar search engines looking forrepparttar 128354 information that you seek? Twice a week? Every day?

According to, seven ofrepparttar 128355 top search engines process over 300 million searches a day! Additionally, Search Engine Watch documents an item calledrepparttar 128356 GVU Survey Results fromrepparttar 128357 Georgia Institute of Technology which shows that 85% of all web users admit to regularly using search engines to findrepparttar 128358 web sites they visit.

The truth is, if you are seeking sales at your website, then you should be looking for traffic too. While sales is your true goal, no sales can take place until traffic occurs.

A lot of people scream torepparttar 128359 high heavens that search engines do not work. The fact is that search engines do work. It is just thatrepparttar 128360 people who are shouting do not understand how to make search engines work for them.

We will not go into great detail right now about how to make search engines work for you. We will only touch onrepparttar 128361 differences betweenrepparttar 128362 search engines of which there are three types: Pay-Per-Clicks, Directories and Spiders.

Pay-Per-Clicks require that you open cash accounts with them before you will be listed. While there are often ways to get intorepparttar 128363 PPCSE's without opening an account, we will not discuss that here.

Directories limit your submissions to page title, link and a short description.

For this discussion, we will be speaking about Spider Search Engines. Spiders are in fact software that visits your site and gathersrepparttar 128364 data from your website to determine how to tell people about your website.

While some Spiders gather a limited number of words from each website, others gather all ofrepparttar 128365 words listed within your website. This is where we come to our point today.

Spiders gather data from your site to provide a title and description for your readers. Additionally, Spiders gather repparttar 128366 words from your website and rank those words to determine which sites to return to their users.

The words they gather from your website are referred to as keywords. Search engine keywords exclude pronouns, prepositions and other very common words. All others provide rich fodder to repparttar 128367 Spiders.

To getrepparttar 128368 best use of Spider search engines, you must feed them what they want --- you must feed them lots and lots of keywords. It is important to note thatrepparttar 128369 best use of keywords on your website is using keywords that are relative to your products and services.

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