How to Generate a Powerful Tornado of Web MoneyWritten by Stephen Bucaro
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How to Generate a Powerful Tornado of Web Money
By Stephen Bucaro
Tornadoes are one of most feared phenomenons in nature. A tornado is a powerful rotating funnel of air. Scientists have measured wind speeds of over 300 mph inside a tornado. The rotation of a tornado feeds upon itself, often spawning smaller counter-rotating tornadoes as it pulls in everything in its path. Wish you could create a powerful tornado that pulls in money from Web? You can!
Your main tornado consists of a website with free downloads and an associated newsletter. Let's assume people start at your website, drawn in by valuable content it provides. To download freebies, they must sign up for your newsletter.
Your newsletter draws them back to your website for more content and more downloads. Round and round they go from newsletter to website to download. As they are exposed to your products, services and advertising, they generate a powerful stream of revenue. This main tornado can spawn smaller tornados that pull in more money from Web.
You distribute articles that you write for your newsletter to free content archives throughout Web. As articles are published, people reading articles visit your website and sign up for your newsletter so that they can download freebies. Round and round they go from articles to newsletter to website to download, generating a powerful stream of revenue.
Web of MouthWritten by Joelene Wickens-Orlando
Word of mouth marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating potential for exponential growth in message’s exposure and influence. Like viruses, such forms take advantage of rapid multiplication to explode message to thousands, and even to millions of people.
It doesn’t have to be complicated. You’ve undoubtedly seen those buttons on web sites that say ‘click here to send this page to a friend.’ With this simple tactic, your site visitors are able to provide you with “web of mouth” advertising for your web site, and each successive visitor can do same. Word-of-mouth advertising has traditionally been one of most effective advertising strategies available. The Internet does not change that principle, but makes it easier for you.
How can you build more ‘web of mouth’ advertising to your website? You want your customers to talk to their friends about their experiences in doing business with you, and why not set up forums, chat rooms, blogs and ‘refer to a friend’ to bring your level of word of mouth marketing to a whole new plateau? Word of mouth marketing doesn’t cost you any money, and you reap benefits from this form of marketing as it simply functions without any implementation on your part once you set up a good solid communications system on your website. What’s really nice about various methods of ‘communications’ tools out there, is that you can view what people are saying, and what they’re discussing, and you have opportunity to jump in periodically. The most effective way for you to promote your site is to become a regular participant in discussions relevant to your site. Why? By showing that you are taking time to actually read what people are saying, and offering input with useful content, reflects how seriously you take other people’s opinions or thoughts about your business.
Using your website along with a very cohesive mix of advertising forms of customer relations in forums, chat rooms, signature files, tell-a-friend, and blogs, you can spread your marketing messages from person to person, reaching potentially more people than normal word of mouth could ever create, generating a continuously growing stream of new leads for your business.
To stimulate word of mouth advertising, check out these different types of ‘web’ interaction tools that will definitely get your business noticed!
There are three general types of forums that you may want to consider for your website. Usenet newsgroups, web-based forums, and email discussion lists. Usenet is system of online discussion groups where participants post messages related to newsgroup topic. Web-based forums exist solely online. You don’t need a newsreader to participate, and some sites include a discussion area where you can register by submitting your email address, along with your “sig” (signature file=name, title, company, email address or URL). Usually there is a password entry requirement to participate. Your site should have a password entrance for users to participate. Email discussion lists are forums where group members send in messages of interest to forum and they are compiled into one large message and sent to everyone who has subscribed to list. You have to sign up initially to receive discussion via email. The nice thing about this email list is once you receive messages, you can add your comments or contribute to list to keep topic moving. Usually all comments or feedback will go through a moderator, which it edits lists to make sure messages remain on topic and initiates new conversations, and keeps nature of lists in an appropriate light.