Hopefully you are reading this article because headline attracted your attention. I'm sure that you have seen a lot of information on headlines. Why, because they are single most important element of your marketing. Just think about it. Whether you are marketing in search engines, email, WebPages, discussion groups you name it, your headlines are magnets that forces people to read your *stuff*.

Now, a Killer headline can increase your response rates exponentially. So how do you create a killer headline? Well, it is really quite simple - testing, testing, and testing. Your testing arena will be your target market. They will tell you which headlines they like based on how often they response to a specific headline. There is NO OTHER way to know for sure.

This is where testing can help you to determine which headline will increase your response rate and your bottom-line (of course you will also need to test your ads and sales letters) but your headline is what brings them thru door.

However, one method which is often overlooked is writing an article and submitting it to various publications. This is, in fact, an amazing, no-cost, way to obtain great publicity for your company, Web site, or organization. And all it takes is a little bit of effort and information about where and how to get article published.

Today there are over 300,000 online newsletters and "ezines", and their numbers are growing daily. They cover virtually any topic you can think of, ranging from working at home, to parenting, to genealogy.

But best part is that most of them rely on outside contributors for their information. In fact, many ezine publishers are only too pleased to receive quality content. Consequently, they need experts (and you are an expert on something, aren't you?) to provide short articles, tips, and advice to their readers. And we're not talking major treatises or giant tomes here. generally, about 500 - 600 wordfs is sufficient, and many ezines publish articles as short as a paragraph or two.