One of problems arising out of this diversity is line length. In extreme cases, recipients will get one extremely long line for each paragraph, because their email programs have not wrapped lines (ended each line after a specified number of characters and moved text onto a new line). In other cases, lines may be too long for comfortable reading.

How do you deal with this? Opinions vary, again. Some publishers recommend you hit RETURN key at end of each line (hard returns), to make sure text wraps. Others advocate setting a line length (65 characters or less) in Preferences section of your email program.

If you do use hard returns, use a fixed-space font like Courier or Monaco. That way you can simply set your margins to an appropriate line length and hit return key at end of each line. If you forget and use a variable-space font (like Arial or Times), your readers will get all kinds of variations, since many of them will use different fonts. You can also change your fonts back to something you like again after putting in hard returns.

Apostrophes and quotation marks: Many of us use these symbols liberally when we write, and quite frankly they improve reading process. But, be sure you use appropriate versions of these marks, which means using straight foot and inch symbols, rather than curled apostrophes and quotation marks.

First let me say there is absolutely nothing wrong with responding to your email manually. I have family, friends and associates that I communicate with all time through email. Those emails require that personal touch.

What I am talking about is request for same information over and over. If I had 10,000 people emailing me asking same questions I would go bonkers. I could go at it 24/7 and never get them all answered. So instead of wasting my time and those that want answers it is better to send information automatically.

I still really feel strong about personal touch so I remain available through email and phone.

Online business needs to be fast and efficient because people today never stop and they want answers yesterday. If I can automate a process so that my prospects can receive immediate feedback to certain criteria then I am going to have happy customers and subscribers.