If you have been online for more than a day, you've heard some 'guru' say that you must 'follow up at least five times' with every prospective customer in order to make sale.

Well, it's true.

Following up with those who ask for more information is perhaps most powerful marketing technique on Internet, and one of least used. Think of it this way, if you have a very successful website you will convert 5% of visitors into customers.

That leaves 95% of visitors in a kind of information 'no man's land' unless you follow up with them.

Follow up works because people buy from people they trust and building trust takes time. In addition, when a person first visits your web site they might not be *able* to buy.

How many of us have seen a product or service we want (but needed to wait for payday to get) and then forgotten to return and make purchase?

For these reasons and more, anyone who sells online needs a follow up system containing at least five messages. The good news is that it's very easy to create a powerful follow up system. In fact, you can create your own follow up system by following these five simple steps.

1. Write down three most important benefits of your product or service. Remember that people buy benefits, not features. A feature is what a product does; a benefit is what your product does for me.

Duncan Carver Copyright 2003 http://www.marketing-strategy.org

If you're not currently testing your marketing strategies & systems, you're in serious trouble. You're essentially shooting blanks to try and fertilize golden egg that is revenue of your business. There are only two types of business people online, those who test, track, and succeed, and those who fail.

Which would you rather be?

Here are 5 different marketing components you should be testing right now to improve your conversion ratios, your bottom line & your overall marketing strategy...

---> Your Sales Letter <---

Your sales letter is most important component of your overall marketing strategy.

It's your vehicle to convince people to take action now and generate sale. But most sales letters can be improved. In fact, I guarantee that sales letter you're using right now can be improved.

Use a professional split-run testing application like "Scientific Internet Marketing Assistant" (http://www.marketing-strategy.org) to start testing two or more different sales letters against one another to see which one produces best conversion ratio of visitors to sales.

Once you've discovered that, use your best performing sales letter as a control, and test it again to improve your conversion ratios further & directly increase revenue you generate.

Try testing long sales letters VS short sales letters. Test hard sell sales letters against soft sell sales letters.

Even slightest increase of just a percent or more could mean difference between adding an additional several thousand dollars to your revenue earning potential this year, or missing out on it altogether.

---> Your Sales Letter Headline & Other Components <---

Once you've found better performing sales letter overall, start testing different headlines to see which one works better.

Your sales letter headline is most important component. It's what triggers your visitor's attention, drawing them into rest of your copy. Once you've found better performing headline, work your way through testing other important components of your sales letter.

Test different openings, different feature & benefit combinations, different closings & free bonus offers. Test different guarantees.

Working you way through you sales letter like this, measuring your conversion ratios as you go right through to order process, is ONLY way to ensure your sales letter is converting as many people as possible into actual customers.

---> Website Design <---