How to Enhance Sales with Ebooks

Written by Diana Barnum


You have permission to publish this article electronically or in print, free of charge, as long asrepparttar bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.net

How to Enhance Sales with Ebooks

Are people interested in ebooks? And if so, what arerepparttar 104121 best ways to sell them?

The following statistics reported byrepparttar 104122 Open eBook Forum, a non-profit organization forrepparttar 104123 electronic book publishing industry, definitely show an interest in ebooks. Noterepparttar 104124 Forum boasts members like Microsoft Corporation, Adobe Systems, McGraw-Hill, Random House, Simon & Schuster and other top companies.

GROWTH IN CUSTOMER BASE*

·Random House, Inc.'s eBook revenues doubled year-over-year in 2001 and duringrepparttar 104125 latest quarter ending in March, revenues wererepparttar 104126 highest sincerepparttar 104127 company began selling eBooks in 1998.

·HarperCollins' eBook imprint, PerfectBound, has sold more eBooks inrepparttar 104128 first five months of 2002 than in all of 2001.

·Average monthly downloads of Adobe Acrobat eBook Reader have increased by approximately 70% from 2001 to 2002.

·Simon & Schuster has seen double-digit growth in eBook sales fromrepparttar 104129 first half of 2001 torepparttar 104130 first half of 2002.

·Over 5 million copies of Microsoft Reader have been distributed for use on desktop, notebook and Pocket PC systems.

·Palm Digital Media reports that nearly 180,000 eBooks were sold in 2001, a more than 40% increase from 2000.

·In 2002, McGraw-Hill Professional eBook sales are up 55% overrepparttar 104131 same period last year.

Some tips onrepparttar 104132 best ways to sell ebooks? Ebooks are amongrepparttar 104133 top selling products at OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with marketing, public relations and freelance writing services. Here is what works best for them.

TOP TIPS FROM OHIOHELP.NET

I. ANNOUNCE YOUR EBOOKS

Let everyone know that you sell ebooks. Announcerepparttar 104134 news in a press release, add links in your email signature file, add special links on your websites. Include information about them in your company ezines or newsletters (print and virtual),mail out postcards announcements and bookmarks featuring your bookstore link, include them in your PPC (pay-per-click) campaigns and classifieds. Add them to your phone script, your direct mail packages, your sales letters, your voicemail recording,repparttar 104135 Thank-You page that appears or is emailed after shopping cart purchases. Discuss them on forums, write about them in emails and postal letters to clients, friends and associates. Don’t stop communicating about them.

Growing Faster Than Your Cash Flow? Let Factoring Fund Your Next Expansion!

Written by Marty MIlan


Growing Faster Than Your Cash Flow? Let Factoring Fund Your Next Expansion By Marty Milan

Why wait weeks or months to get paid by your clients when you can access your money in a matter of days by factoring your invoices. When a business factors their invoices, they are allowing a third party to purchase their invoices at a discount price. This discount is consideredrepparttar third party’s fee. If your business receives orders from customers on a regular basis, but has to wait 30, 60, or even 90 days for payment, you maybe experiencing a crunch in your cash flow. Factoring gives yourepparttar 104120 opportunity to access your cash within days not weeks or months. The growth of your company depends on whether or not you haverepparttar 104121 working capital necessary to finance your expansion.

When

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