You have permission to publish this article electronically or in print, free of charge, as long as bylines are included. A courtesy copy of your publication would be appreciated - send to: diana@ohiohelp.netHow to Enhance Sales with Ebooks
Are people interested in ebooks? And if so, what are best ways to sell them?
The following statistics reported by Open eBook Forum, a non-profit organization for electronic book publishing industry, definitely show an interest in ebooks. Note Forum boasts members like Microsoft Corporation, Adobe Systems, McGraw-Hill, Random House, Simon & Schuster and other top companies.
GROWTH IN CUSTOMER BASE*
·Random House, Inc.'s eBook revenues doubled year-over-year in 2001 and during latest quarter ending in March, revenues were highest since company began selling eBooks in 1998.
·HarperCollins' eBook imprint, PerfectBound, has sold more eBooks in first five months of 2002 than in all of 2001.
·Average monthly downloads of Adobe Acrobat eBook Reader have increased by approximately 70% from 2001 to 2002.
·Simon & Schuster has seen double-digit growth in eBook sales from first half of 2001 to first half of 2002.
·Over 5 million copies of Microsoft Reader have been distributed for use on desktop, notebook and Pocket PC systems.
·Palm Digital Media reports that nearly 180,000 eBooks were sold in 2001, a more than 40% increase from 2000.
·In 2002, McGraw-Hill Professional eBook sales are up 55% over same period last year.
Some tips on best ways to sell ebooks? Ebooks are among top selling products at OhioHelp.net, an Ohio-based company that specializes in helping businesses worldwide with marketing, public relations and freelance writing services. Here is what works best for them.
TOP TIPS FROM OHIOHELP.NET
I. ANNOUNCE YOUR EBOOKS
Let everyone know that you sell ebooks. Announce news in a press release, add links in your email signature file, add special links on your websites. Include information about them in your company ezines or newsletters (print and virtual),mail out postcards announcements and bookmarks featuring your bookstore link, include them in your PPC (pay-per-click) campaigns and classifieds. Add them to your phone script, your direct mail packages, your sales letters, your voicemail recording, Thank-You page that appears or is emailed after shopping cart purchases. Discuss them on forums, write about them in emails and postal letters to clients, friends and associates. Don’t stop communicating about them.