How to Easily Track Click Thrus from Your Ad Campaigns

Written by Merle

If you are paying for online advertising in any form, you need to know that you're getting results. So before you place your next ezine ad, let's talk about tracking. There are many different situations where you may want to track clicks such as signature lines, banners, articles, ad swaps and text ads.

By coding your url's with some kind of software or an online third party service, you'll know at a glance just how many hits you've received from your latest venture. It's really not as hard as it sounds and there are many free services you can use that won't cost you a dime. Let's take a closer look at a few of them.

1) HyperTracker:

Offering two versions, a free and a paid service coined "Professional," it's simple to sign up and start using. The Pro version runs $10.95 a month and allows you to not only track clicks, but actual sales - plus you can use your own domain inrepparttar coded links. The free option is simply a stripped down version - minusrepparttar 133625 advanced features and counting only clicks. Complete reports can be mailed to you weekly or daily; your call.

2) StatCruncher:

Offering a 30 day free trial with no software to install, as this is a third party solution. If after 30 days you like it and decide to continue on, it will cost you only $49.00 a year with no additional monthly fees.

3) LinkCounter:

Testing and Tracking Your Online Marketing Efforts

Written by Marty Foley

Most advertisers and marketers, because they don't test and trackrepparttar response of various marketing activities, are flying blindly, with little or no idea of whatís working - and what isnít.

Proper testing and tracking can give yourepparttar 133624 most accurate and reliable answers to virtually any marketing question that arises. You can then make important marketing decisions based on facts, instead of theory or guesswork.

Online Testing Strategies

In a nutshell, online testing involves keying each different test variable with a unique identifying code (so each desired response can be tracked to its source), runningrepparttar 133625 test campaign, keeping records, and tabulating and comparingrepparttar 133626 results. The winning variable then becomesrepparttar 133627 control, or bench mark, which future ones are measured against. Letís look at testing in more detail...

Scientific testing involvesrepparttar 133628 following steps:

1) Determining which element(s) of an ad or marketing communication that you want to test. (Tip: It's usually best to test only one variable at a time.)

2) Creatingrepparttar 133629 test ad(s).

3) Keying each ad with a unique tracking code.

4) Keeping good, accurate test records.

5) Runningrepparttar 133630 test campaign.

6) Tracking and comparing results to determine which test variable isrepparttar 133631 winner.

7) Repeatingrepparttar 133632 cycle, constantly attempting to beat your existing control.

Keying ads and tracking responses online can be done in a variety of ways. For accuracy, be sure to use a unique tracking code for each different test variable and keep accurate records. The tracking method used will vary based on your circumstances andrepparttar 133633 type of response you want.

Tracking Web Page Hits

If you have access to your log files or another way to trackrepparttar 133634 number of hits to your site, you can track hits to your web pages by placing a ? afterrepparttar 133635 URL used in each ad, followed by a unique tracking code. For instance:

Ad #1 could be keyed with this tracking code:

Ad #2 could be keyed with this tracking code:

Links withrepparttar 133636 1A and 1B tracking codes inrepparttar 133637 URL donít adversely affectrepparttar 133638 ability of visitors to access web pages in any way, but will show up inrepparttar 133639 server log files.

To determinerepparttar 133640 exact number of hits that a particular ad generated, look at your log files within several days after running it. (Check with your ISP or web host for access to your log files.)

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