How secret of persistance can help earn high profits as your own Internet Service Provider ISP.

So how do you actually get hundreds of clients to pay you every month for you to host their websites, email services, domain names, and other internet services?

I will reveal secrets in these series of letters.

The principal of persistance seems too obvious, but therein lies secret. It is like laying diamonds all over a parking lot. People would assume they were broken glass because if it was so valuable others would have already picked them up.

I used this secret in my small hometown of Sheridan, Wyoming, (see TimsHomeTownStories.com).

This is how I built a janitorial business in this little town. You will see how these principals can easily be converted to building your own ISP business.

Upon first examination there were many reasons that I could not succeed:

1. With a population of 13,000 people, it would seem my opportunties were limited for building a business.

2. Worse yet my chosen field of business, janitorial, had an abundance of worthy competitors.

3. My competitors were well enforced with uniforms, brand new painted trucks, powerful equipment, and a trained work force for cleaning and marketing, and an extensive advertising budge.

4. There were only 1000 businesses total in Sheridan, Wyoming, and many of those were home based and would not require a janitorial service.

5. We were in middle of a national recession, and it did not seem that 1981 was a good time to start a business.

5. I had no advertising budget, no equipment, very little professional training with cleaning systems and chemicals, no uniforms, a beat up old truck, and $17.00 worth of pop bottles.

This surely was a formula for failure.

But there was one more thing that I had: Persistance.

My plan was to make one index card for every business in town, and then to contact every single business one time per month.

The first time I contacted every business, just by chance I found 3 people unhappy at that moment with their janitorial contractor and decided to give me a try. I found $300.00 per month worth of work.

After contacting businesses I would separate cards into these catagories:

1. Those that I felt would never have use for a janitorial service.

2. Those that already had a janitorial service but did not want to change to a new service.

3. Those that did not have a janitorial service but could probably use one.

4. Those that had a janitorial service but indicated that they may change services in future.

I advise that you try for mom and pop shops where owner is on premises.

Rule #1 Always treat receptionist as owner because he/she just may be owner.

Rule #2 If receptionist does not like you, you will probably never see owner.

Rule #3 If you do see owner, remember owner may rely on their receptionist's opinion.

Here is what you say when you go in door:

"Could you tell me person that is in charge of your website?

or better yet

"Are you person that is in charge of your website?"

DO not ask "Do you have a website?" They will say yes and you are done, or they will say we don't want one" so don't ask that.

If they say they do not have a website, ask, "If you did have one, who would be in charge of it?"

This will tell you person to talk to and usually will get you past receptionist.

When you talk to person that is in charge, introduce yourself as a local ISP, and offer your services.