What do you do next if you want to make your daydream real? If you want to take a vacation you make plans, buy your plane tickets and reserve a hotel room. When date arrives you head off to enjoy rewards of your daydreaming and planning.

Olympic athletes do a similar thing before a competition. They imagine themselves skiing a course or moving through their sequence of gymnastic moves. As they prepare, they see themselves doing each move to perfection and then standing on podium with a medal around their necks.

Visualization may apply to planning a great vacation and to winning athletic competitions, but can it help you succeed in business?

You may remember Harvard Business School study where recent graduates were surveyed about their goals and then ten years later. The result of visualizing their success? Graduates who had had clear goals in mind were making two to ten times as much money as their classmates.

Put this strategy to work; do some directed daydreaming.

Visualize Your Goals - Create a vivid image in your mind of what success means to you. Write down answers to following questions about your image of success:

What would you be doing with your time? Who would your clients and customers be? How many clients and customers would you have? How much money would you be making? How much could you afford to give away to your favorite causes? What would your lifestyle be?

Although they say that "the traffic is king online", if your website converts poorly, your online business will fail, unless you receive tons of free traffic which I doubt.

On Internet today every website has competitors. So, in order to have a high conversion rate your online business should have a unique selling proposition, sometimes also called "unique value proposition" (USP or UVP).

What is this unique selling proposition? Your USP is biggest unique benefit to your prospects. A benefit is an answer to your customer's question of "What's in it for me?" You should tell your prospects what makes doing business with your company better than doing business with your competitor.

Here are some guidelines for creating a compelling unique selling proposition - USP:

Write down every possible reason you can think of why someone would want to do business with you. Review list and eliminate everything that is also true of your competitors. If a competitor can make same claim, it's not a "unique" proposition.

Some quick guidelines:

1. What is unique about your service compared to your direct competitors? 2. Which of these factors are most important to your prospects? 3. Which of these factors are most difficult for your competitors to imitate? 4. Which of these factors can be understood most easily by your prospects?

Rework your USP until you have it simple and clearly defined that your customers can instantly identify with. USPs work best when they are a sentence or two for most.

Lowestfare.com is an example of a company whose unique selling proposition is clearly defined in their domain name. This company provides lowest air fares in air travel industry.

If your business doesn't have a unique selling proposition, you must create one in order to be successfull on Internet!