How to Developed a Business for Educational CDs or Multimedia CBTs - A Case Study

Written by Ariful Anam


BRAINWARE - An ISO 9001:2000 Company based in India.

INTRODUCTION ============= 1991 wasrepparttar year which revolutionisedrepparttar 136940 concept of IT training in India. Brainware was launched in this year and commenced operations as a quality IT training service provider. As a result, it did not take much time for us to climb uprepparttar 136941 growth chart with thousands of students flocking at our centres to enrol for courses of their choice. The tradition of growth, quality and success continues even today but givenrepparttar 136942 fast paced dynamics ofrepparttar 136943 market Brainware's functioning as a top-quality training provider also changed. In these years, India has undergone an amazing change with personal computers becoming a norm rather than an exception at homes across urban and semi-urban areas. With hardware prices falling further, it is expected thatrepparttar 136944 next wave of expansion ofrepparttar 136945 hardware business will penetrate deeper into non-urban India.

So, we found that with such a massive PC penetration, IT training is going to be one ofrepparttar 136946 most challenging yet rewarding segment ofrepparttar 136947 industry. We also figured it out that IT training per se would also change its dynamics as more and more people switch on to computers at home. Increasingly people are beginning to prefer learning computer applications sitting atrepparttar 136948 comfort of their homes at their own pace. And to aid this kind of learning, we sensed a huge opportunity as an interactive learning content provider to meet this demand for home learning. That is why Brainware has developed an impressive array of Training CDs that have helped thousands of satisfied customer rediscover learning at their own pace and time. These Educational CDs have become so popular that Brainware is now considered as a pioneer in developing Multimedia CBTs (Computer Based Tutorials)

The depth of our success in developing these Educational CDs can be judged fromrepparttar 136949 fact not only our Multimedia CBTs have earned a reputation for quality inrepparttar 136950 domestic market, but these Training CDs are generating global demand as well. Multimedia CBTs from Brainware have become extremely popular in countries like China and South Africa, where these Educational CDs have been well received as user-friendly learning tools.

The global success enjoyed by our Training CDs can largely be attributed torepparttar 136951 killer combination of world-class quality and justifiable price range. Add to thisrepparttar 136952 name - Brainware - and what one gets is an assured product that is guaranteed to satisfy.

PRODUCT DEVELOPMENT ==================== The development of a single Multimedia cbt at Brainware isrepparttar 136953 result of a well-orchestrated effort. At every stage of developing a Training cd, Brainware's multimedia development team engage at brainstorming sessions withrepparttar 136954 top faculty members from our training centres, content providers and members of our R&D division.

The R&D division is one of our most important arms, inrepparttar 136955 sense that these guys arerepparttar 136956 best when it comes to being in sync withrepparttar 136957 latest developments inrepparttar 136958 IT world and scouting for sunrise fields that may becomerepparttar 136959 hottest career choice in years to come. As a result, one would find Educational CDs from Brainware not only as a simple aid for learning but an investment forrepparttar 136960 future as well.

The people behind developing Educational CDs at Brainware are considered to berepparttar 136961 best inrepparttar 136962 industry. In fact we are proud of being able to work with these people, who create multimedia content at Brainware. Apart from our R&D professionals, we have top-notch technical text writers, visualisers and creative content developers, all working together as a team to create engaging Multimedia CBTs that have helped thousands of satisfied users learn complex computer applications atrepparttar 136963 ease of their home. One interesting aspect that makes Multimedia cbts developed by Brainware better than Training CDs created by any other company isrepparttar 136964 fact that our experience asrepparttar 136965 leaders in classroom IT Training helps us foresee any problems that people using our Educational cds might face. As a result our Training CDs are usually more comprehensive with better doubt clearing capabilities. Moreover, as we fine tuned our teaching process we appliedrepparttar 136966 same quality processes while developing our Multimedia CBTs. So anyone who uses our Training cds find them to possess learner friendly attributes like lucid explanations, comprehensive knowledge ware, detailed FAQs and not to mentionrepparttar 136967 smooth navigation and controls that allows one to personalise learning like never before!

Re-Energize Your Brain

Written by Kevin Eikenberry


We all use tools in our work, and all of these tools need to be re-energized in some way over time. They need to be polished, sharpened, refurbished. They need new spark plugs or a tune up. Some times they even need new batteries.

We take these maintenance tasks seriously because we know that whenrepparttar batteries are fully charged we getrepparttar 136911 full potential out of electrical devices and whenrepparttar 136912 machinery has been maintained it lasts longer and works more economically.

Doesn’t it make sense then to do some regularly scheduled maintenance on our brain - a tool far more valuable thanrepparttar 136913 rest?

It happens to all of us. We get in ruts, we build routines and we develop habits, and in doing so we often don’t use our brainrepparttar 136914 way we could. It is one of our most valuable and precious resources and it is time to re-energize it.

Here then are eight ways you can re-energize, re-invigorate and do some ongoing maintenance for your brain.

1.Ask Why? Our brains are wired to be curious. As we grow up and “mature” many of us stifle or deny our natural curiosity. Let yourself be curious! Wonder to yourself about why things are happening. Ask someone inrepparttar 136915 know. The best way to exercise our curiosity is by asking “Why?” Make it a new habit to ask “why?” at least 10 times a day. Your brain will be happier and you will be amazed at how many opportunities and solutions will show up in your life and work.

2.Laugh. Scientists tell us that laughter is good for our health; that it releases endorphins and other positively powerful chemicals into our system. We don’t really need scientists to tell us that it feels good to laugh. Laughing helps us reduce stress and break old patterns too. So laughter can be like a “quick-charge” for our brain’s batteries. Laugh more, and laugh harder.

3.Remember. Get out an old photo album or high school yearbook. Your brain is a memory machine, so give it a chance to work! Spend time with your memories. Let your mind reflect on them and your mind will repay you in positive emotions and new connections fromrepparttar 136916 memories to help you with your current tasks and challenges.

4.Do a puzzle. Some of us like jigsaw puzzles, some crossword puzzles, some logic puzzles - it really doesn’t matter kind you choose to do. Doing puzzles in your free time is a great way to activate your brain and keep it in good working condition. Dorepparttar 136917 puzzle for fun, but do it knowing you are exercising your brain.

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