How to Design Posters? Written by The Color Printing Moderator
Whether you want to create a poster as a piece of artwork, a personalized gift, or as an ad for a small business, there are decisions to make before you begin. Moreover, there are key elements you have to consider whenever you are creating a poster: First, poster should deliver your message. Second, it is well laid out. Third, it is self-explanatory. Fourth, appropriate to target audience. Lastly, words and pictures will print. Remembering these elements will guarantee that you get best from your work. When planning a poster it is vital that you have a clear concise message. More often than not, you will have less than a second to get your audiences attention. Once you have your customer’s attention you need to deliver your message to them in as little time as possible or draw them in to find out more by studying it deeper. Either way it needs to be apparent what you are telling them or showing them as it's unlikely you'll be there to give details. Even if poster is just there for decoration it needs to look right. Whatever message or content of poster you must make sure that it is targeted correctly. Make sure your poster stands out from crowd and is easily read. Remember you can even make black and white posters interesting, and color is always an option. In addition, you can now turn your photo, picture, artwork, image, etc. into a huge poster. Customized and personalized posters are now all rage. Before you bring your poster for printing always look at way it makes your point and have someone else view it as a sanity check. A poster is an important tool; use it carefully. Also, check spelling and grammar carefully. A poster printer is not a laser printer. You only get one chance to print it right. Lastly, verify that any images you use are appropriate for size you will be printing to.
| | How a poster makes a box office hitWritten by Julian Yale
A filmmaker creates a film for different purposes: some for money, others for charity, and others for fulfillment of their childhood dream that one day, they will be able to create a movie. But there is always one thing common for every given reason- making it to box office. But what makes all difference? POSTERS. Advertising your movie through posters will definitely create a major effect to result of your movie being a box-office hit. The reason is that posters attract attention. And attention makes market respond. Posters are great media tools to share and introduce your film to public. A movie poster is not just a standard paper stuck to a board. An effective movie poster uses a totally different, visual language. It is one big show-and-tell medium. It expresses your points in graphical terms. It avoids visual chaos, with many jagged edges or various-sized boards that distract viewer. Instead, it guides viewer by using a visual logic, with a hierarchical structure that emphasizes main points. It displays essential content--the messages--in title, main headings and graphics. It indicates relative importance of elements graphically: each main point is stated in large type-face headings; details are subordinated visually, using smaller type-face. The main headings explain points, rather than merely stating "results" and letting viewer hunt for--or worse, invent--the message within. And beauty of it all, because of its size, all elements, such as figure legends, are visible from even four feet away. With larger prints, images are more visible even from miles away. However, it is a fact that there are those that catch your attention immediately, and still those that do not at all. Thus, having posters does not assure a box office hit. You should remember that there are some principles in making a good poster that sells.
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