Why Autoresponders are an Absolute Must By Glen HopkinsWith autoresponders, you never have to lose money advertising again! That's right, every ad you place from now on can be a winner -- even when you lose money!
I know, I know, you're thinking, "Okay, now you've lost it Glen." But I haven't. Let me explain.
Let's say you place an ezine ad, which costs you $200. and you make $20 for every sale made. If you make 8 sales with
ad you will earn $160.
Gosh, you just lost $40. That's a bad ad right? The answer to that depends on how you wrote your ad. Let me show you how losing $40 can actually be a win.
When you create your ad, don't advertise directly for your product. Advertise something that will "bring them in
door". Freebies like this mini-course, sweepstakes or items at exceptionably low prices work well.
The job of your advertisement is to create leads. That is, to get
readers e-mail address with permission to follow up Yes, that's that one to one marketing thing happening again.
Using autoresponders that automatically follow-up will give you
ability to set up a completely automated follow-up system for your product or service. You can use three, eight, or even thirty e-mail follow-up messages to generate sales for your product.
Instead of only having one chance to sell your prospect, you can have thirty opportunities to sell them -- all for
price of one ad. Which do you think will make more sales?
Marketing guru Jay Levinson figures
average person needs to see an ad twenty-seven times before it has
desired impact. Twenty seven times! Now you know why you see Coca-Cola everywhere you look.
Okay, so let's do
math again. You paid $200 to run your ad with a link to your automatic follow-up system. Let's say you send seven follow-ups. You made $160 on
first ad. Don't forget what
guru says --
more a person sees an ad,
more likely they will buy. But for argument sake, let's say your conversion rate stays at $160 per follow-up. $160 times seven follow-ups equals $1120. Now you've made a profit of $920! Pretty cool isn't it?
Try to use some element of viral marketing in your offer. I give this mini-course away for free to people who sign up for my ListOpt List Builder Program and I allow you to give it to your friends and even offer it to your prospects in your ezine or on your website as something to "get them in your door".