How to Create an Online Identity!

Written by Merle

Remember High School? There were kids that stood out,repparttar popular ones. Someone would speak their name and everyone would say "yea, I've heard about him/her". Popularity was everything. Well,repparttar 125203 times may have changed butrepparttar 125204 basic concept isrepparttar 125205 same. Popularity is alive and well onrepparttar 125206 Internet.

So what makes some businesses/people stand out online while others fade off intorepparttar 125207 Internet haze? There's a method to this madness and I'm going to explain it to you.

Pretend you were a resident inrepparttar 125208 XYZ community. Now how would you make yourself known as part ofrepparttar 125209 neighborhood? Maybe by associating with your neighbors, participating in community groups, maybe even running for council. You could stay home and just keep to yourself, but no one will know who you are or what you stand for. It'srepparttar 125210 same online.

The Internet may be a different kind of neighborhood, but it's still a community of people, and it functions onrepparttar 125211 same principals.

In order to get your business or name out there, you need to create a buzz. To create that buzz you need to get involved in various online activities. You should be doing some, or all ofrepparttar 125212 following on a weekly basis to get your name out there amongstrepparttar 125213 people.

1) Post to various web based bulletin boards

2) Publish your own Ezine/Newsletter

3) Make sure you include a script on your homepage that allows visitors to recomend your site to their friends with just a click. Referals from friends carry a lot of weight, so you really should be taking advantage of this one.

More Ways to Benefit from Your Press Release!

Written by Lisa Lake

Press releases are one way to get your company inrepparttar news. When news-hungry editors report directly from your release, or create their own report and just mention your company or service,repparttar 125202 publicity value is immeasureable. The big guys send out release after release in an effort to gain free publicity.

But don't toss a good press release once it's distributed! There are other ways to get continued coverage from that one piece of writing.


Whether this includes a sales kit, a welcome packet for new members, or a direct mail campaign, including a nicely printed copy of one or more press releases will be both useful and impressive. Why not dash off a copy of it, with your handwritten "hello, thought you'd like to hearrepparttar 125203 news" to old leads?

Did you have a fabulous quarter? Have you expanded to include a new product or service? Are you ahead of a trend? A press release like this informs and also hints at professionalism. (And when you DO get that call from a harried reporter wanting information about your company, you'll have it ready.)

A recent client asked if he could addrepparttar 125204 press release I had written for him to his direct mail campaign. A sales letter was ready to go to a 70,000 potential new customers. Did I think it was a good idea? Yes!

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