How to Create a Linking Strategy that Works - Easily!

Written by Merle

Reciprocal linking isrepparttar art of getting other websites to link to yours. Done properly, it's a powerful mar- keting tool that can improve your search engine rankings and bring you highly qualified traffic. If you can get enough websites to link to yours it can help you greatly with what's known as "link popularity," which is one ofrepparttar 125198 criteria used by most ofrepparttar 125199 major search engines when ranking websites. Theoretically,repparttar 125200 better your popularity,the higher you rank.

Your first step should be to set up a page on your site that will holdrepparttar 125201 link swaps you're going to arrange. Some people call these pages "links" or "fav links" or sometimes "related links."

What I hear from many site owners is "if I link out won't I be sending my traffic away?" The answer is yes... and no. When choosing sites to link to, choose related sites that complement what you do but don't directly compete with you -- instead of linking to your competitors.

A smart tip to keep in mind when adding these sites to your webpage is to set them up so they'll open in a new window. This way, your site will remain open inrepparttar 125202 background, making it easy for your visitors to return.

Now I'm not going to kid you about this: The hardest part in swapping links is findingrepparttar 125203 sites you wish to link to, contactingrepparttar 125204 webmaster, then addingrepparttar 125205 link. Even after all of this is said and done you'll still need to monitorrepparttar 125206 sites who've agreed to swap with you to make sure they're living up to their end ofrepparttar 125207 bargain.

The good news is there are online programs and software that make all of this work a whole lot easier.

1) LinksManager:

If you'd like to completely outsourcerepparttar 125208 job, Links- Manager is for you. No software to install on your end at all. Even though your actual links page will reside on their server they do allow you to customizerepparttar 125209 look to blend with your existing website. It constantly monitors all links on your link page to verify that none ofrepparttar 125210 reciprocal links you've arranged have been dropped. The cost is $19.95 a month, but if you refer one sign up a month your service will be free.

2) Link-Spy:

With Link Spy you use their site to keep track of all of your links. To set up your own free account just visitrepparttar 125211 site and fill inrepparttar 125212 short form. Then log in and begin addingrepparttar 125213 url's of all ofrepparttar 125214 sites that are suppose to be linking back to yours. Make sure you enterrepparttar 125215 exact page not just a root url. For example, '' would not be good ifrepparttar 125216 links page was located at '' They do all ofrepparttar 125217 monitoring and notify you by email when someone has dropped your link.

Making the Most of Linkbacks

Written by Marc McDonald

Virtually all Webmasters these days are aware ofrepparttar fact that exchanging linkbacks with other sites is an excellent method for building traffic.

In fact, if you go about itrepparttar 125197 right way, you can build a sizable audience for your Web site (even if you don't have much luck in achieving good positioning inrepparttar 125198 search engines). I've had a good amount of success in building traffic to my sites overrepparttar 125199 years, and linkbacks have been a key component of that success.

There's a number of tips and tricks I've learned overrepparttar 125200 years aboutrepparttar 125201 best way to benefit from linkbacks with other sites. These include:

1. Make it as easy as possible for other Web site owners to link you. One way I've tried to achieve this overrepparttar 125202 years is by creating a page that has ready-to-use "cut and paste" HTML linkback code that Webmasters can grab and add to their pages, if they want to link one of my sites. In fact, I have no problems at all with linkback partners who wish to directly link to a button or banner image that resides on my server.

The way I see it, if someone is willing to link a site of mine, then I'm certainly willing to pay forrepparttar 125203 necessary bandwidth. If you require people to actually grab a button or banner from your site and upload it to their site in order to link to you, then you're only adding another step. This may not seem significant. But I've found it can be for many site owners, particularly newbies. The fact is, most successful Web site owners tend to busy and pressed for time. Anything you can do to save them an extra step is significant and, overrepparttar 125204 long run, will result in more linkbacks.

Another advantage of offering ready-to-use "cut and paste" HTML linkback coding is that you may find that a lot of Webmasters will link your site, simply because they like what you're offering. If you run a useful, worthwhile site, you'll find that a lot of other site owners will link you and not even ask for anything in return.

2. Forget full-sized banners. It's hardly news thatrepparttar 125205 banner ad market is pretty dead these days. That goes for banner linkbacks, as well. (Although some people refer to small buttons or icons as "banners,"repparttar 125206 term properly refers to images that are usually around 468-by-60 pixels in size). The fact is, these days, banners get very few clicks, forrepparttar 125207 most part. In fact, I've found that a well-worded text link can actually draw more clicks than a full-sized banner these days. And, what's more, a text link doesn't impact a site's all-important load time, unlike a full-sized banner. Besides text links, I find that 88X31 pixel buttons also perform well in linkback deals, particularly if you have an eye-catching design. Animated buttons tend to get more clicks than static buttons. But nevertheless, I always offer potential linkback partners a choice of several designs, both static and animated. If you offer linkback partners a choice of designs, you'll increaserepparttar 125208 odds that they'll be willing to display your button.

3. Piggyback on other sites' search engine success. Spend some time atrepparttar 125209 major search engines. Type inrepparttar 125210 most likely keywords that you think people would use to locate your site. Then take a look atrepparttar 125211 sites atrepparttar 125212 top ofrepparttar 125213 search results. It's possible that your site will never achieve top search engine placement for a given set of ideal keywords. But don't fret: although you may not have direct control overrepparttar 125214 search engines, you can benefit fromrepparttar 125215 sites that are well-placed. I've had a good deal of luck overrepparttar 125216 years, working out linkbacks with sites with excellent search engine placement on desirable keyword(s). The fact is, if you can't berepparttar 125217 top site in a given search, you can haverepparttar 125218 next best thing: to be linked prominently on that particular site.

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