Marketing: How to Create a Favicon for Your Web Site

How to Create a Favicon for Your Web Site

Written by Kalena Jordan

Ever see those little custom icons next to a web site listing in your favorites folder or on your browser address bar? Have you ever wondered how to create one for your own site? Well I'm going to teach you in this article.

The icons are called "Favicons", a contraction of repparttar phrase "favorite icons". To see an example, go to www.searchenginecollege.com and bookmark repparttar 119777 site (or add to your "favorites" list). Now close your browser window and open a new one. Click on your bookmarked sites or favorites list and find repparttar 119778 site you just bookmarked. See repparttar 119779 tiny mortarboard graphic next to repparttar 119780 listing? That's a Favicon. It makes repparttar 119781 site stand out from all repparttar 119782 others in your favorites list. If you click on that site, repparttar 119783 Favicon will even load next to repparttar 119784 URL in your browser address bar from now on.

Cool huh? Like to create a Favicon for your own site? It's easier than you think. Here's what you do:

1) Choose an image or symbol that you would like to use to represent your web site. This could be a tiny version of your logo, a graphic or perhaps a stylized version of your company initials. A famous example of this is repparttar 119785 "Y!" Favicon used by Yahoo! A Favicon is meant to reflect repparttar 119786 look and feel of a web site or a company logo. Remember it needs to be simple and clear enough to have visual impact when converted to 16 x 16 pixels.

2) Take a high quality version of your chosen image in .JPG or .GIF format and if it isn't already, convert your image to repparttar 119787 256 color Web Safe Palette or repparttar 119788 Windows 16 color format (the fewer colors repparttar 119789 better).

3) Using your favorite graphics package or image manipulation software, reduce repparttar 119790 image down to 16 pixels wide by 16 pixels high, being careful to preserve repparttar 119791 image resolution. This is repparttar 119792 tricky bit, because you might find your chosen image looks fantastic at repparttar 119793 original size and downright silly at 16 x 16 pixels! Keep experimenting until you are happy with repparttar 119794 finished icon.

14 Ways To Persuade Your Web Site Visitors To Give You Their Email Addresses

Written by Keith Gloster

In order to persuade your web site visitors to give you their email addresses, you must first make it easy for them to subscribe. Then find creative ways to keep them coming back again and again.

To help get your creative juices flowing, here are 14 tips you should consider:

1. Ask visitors to subscribe to your e-zine. It's a good idea to also give them a freebie when they subscribe.

2. Have them sign-up to get access to download a free ebook. The subject of repparttar ebook should be related to your target audience.

3. Give your visitors a free membership inside your member's only web site. Have them sign-up to receive a user name and password.

4. Hold a free contest or sweepstakes at your web site. Ask them to give you their contact information to enter.

5. Offer your visitors free consulting via e-mail. Have them fill out a web form to e-mail you with their questions.

6. Hold an interactive poll on your web site. Ask your visitors to e-mail you their vote or opinion.

7. Ask your visitors to sign-up for a chance to get a web site award. Have them e-mail you their contact and web site information.

8. Have visitors fill out a survey on your web site. Give them a free gift as an incentive to complete repparttar 119776 form.

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