Not a week goes by that half a dozen people don't ask me what separates a great, money-making website from a bad one. In response, I surveyed of a number of different websites, large and small, to find what they share in common to make them so successful. With few exceptions, every extraordinarily great website contained following elements. ** Testimonials **Every great website has testimonials from satisfied customers. These testimonials help set potential customer's mind at ease that products or services sold online will perform as promised.
Truly great testimonials not only endorse product, but clearly state how product increased sales, saved money, or benefited previous buyers in very specific and tangible ways. Testimonials should present real benefits others can readily identify with, understand and, more importantly, want those same results for themselves!
** Headlines **
Headlines capture visitors' attention and get them involved in website. How do you read newspaper? If you read like most people headlines first catch your attention and determine whether you'll actually read a story. Similarly headlines on a website determine whether visitors get involved in information or surf away never to return.
My own experience has shown that proper headlines can easily and quickly double, triple, or even quadruple a website's sales almost overnight.
** Bullets **
Bullets communicate various and subtle bits of information about a product or service without making readers plow through paragraphs of information to get to meat of a website's offering. Bullets arouse interest, build excitement, and convey a lot of information very quickly to time-starved web surfers.