How to Control The "Command Center" In Your Prospect's Mind

Written by Joe Vitale

Here's a million-dollar secret I've never shared with anyone before. When you use it, you will get inside your prospects' heads and manipulate their thinking to get them to do what you want---including sending you money right now for your product or service.

Sound hard to believe? Keep reading and I'll prove my point to you.

Right now, as you read these words, you are practicingrepparttar very thing I'm going to describe. Centuries ago people read books by moving their lips. Over time---and probably due to complaints fromrepparttar 129837 family---people learned to close their mouths.

But virtually all people still readrepparttar 129838 letters you send them by sayingrepparttar 129839 words in their head, almost as if they were speaking them out loud, but in reality speaking only to themselves. You're probably doing it right now.

You are, aren't you? It doesn't reflect anything about your intelligence. It's how most of us read. I read more than most people and I still readrepparttar 129840 same way you do, "mouthing"repparttar 129841 words in my head. It's how most of us humans acceptrepparttar 129842 written word. Relax. You're normal.

Why is this important?

Because this is a way for you to plant hypnotic commands right intorepparttar 129843 skulls of people. This is staggering power. When people read your sales letter, you are, in essence, right INSIDErepparttar 129844 head ofrepparttar 129845 very person you want to persuade. They are speaking your words---your commands, if you do this right---to themselves. You are in their "command center."

Think ofrepparttar 129846 power you have!

Unless you've taken a speed reading course---which teaches you to scan pages and avoid seeing single words---you are like everyone else: Hearing what I want you to hear right now, in your own mind. In reality, I'm in your head! What am I going to make you do?! Buy my books? Hire me to write copy for you? Make you go out with me and do my bidding? Hmmmmmm.

You can imaginerepparttar 129847 kind of power this gives me, and can give you once you learn how to do it, too. And that's what I am going to give you a quick-start lesson in: How to control your prospect's mind.

First: You need to accept that people are reading your sales letters (or ads, memos, email, web copy, etc.) by pronouncing your words in their heads. This means you are inrepparttar 129848 "forbidden zone" and ready to re-wire their brains.

Second: Keep in mind that as people read, they think. You are doing it right now and you have been doing it throughout this article. You are talking to yourself as you read. You are thinking.

People read your words and also ask questions, as if you were there to answer them. Your job as a Hypnotic Writer is to anticipate those questions and answer them. Do so and people will follow your commands.

Are you with me? As I mentioned earlier, I've never discussed this concept before because I felt it was too damn powerful to release. But when Mark Joyner asked me to expand onrepparttar 129849 material in my best-selling "Hypnotic Writing" series of books, I figured I owedrepparttar 129850 man my ace inrepparttar 129851 hole.

Here it is!

And here's how it works:

You write your sales letter with allrepparttar 129852 hypnotic writing skills you learned from my books. You use every trick you've learned to grab and hold attention, build desire, and lead to a strong close, because you know that's how you create truly hypnotic writing.

The Power of Your Ego in Writing Online Copy

Written by Joe Vitale

I obey one main rule when writing copy forrepparttar online world: Get out of my ego and into my reader's ego. It's a basic marketing truth that shouldn't be violated anywhere. Yet it's violated every day online. Let me explain.

One day I receivedrepparttar 129834 following email:

Dear Mr. Vitale, Your name was mentioned on a site that I came upon while I was looking for informational material to market onrepparttar 129835 Internet. Can you PLEASE, give me some feedback on this. The site is Thank you for you time.

I took a quick peak at his site. If you did, too, you saw that his site is a sales letter. There is nothing in that headline to appeal to your ego in a way that is acceptable online.

Off-line that sort of hard-sell headline might work. On-line it won't. Why? Because it is too sales oriented. It looks and reads too much like an ad. If you think of your reader's ego, you wouldn't post something so heavy-handed online. Instead, you would give them information they want. Information they can use. Think of it this way: Write your website copy as if you are writing a how-to booklet or a news release. Give facts. Give details. Give specifics. I might rather write this fellow's website as a special report onrepparttar 129836 rise of e-books inrepparttar 129837 new millennium. I might even give pointers on how to write your own e-books. In short, get out of your ego and into your visitor's ego. Appeal to their interests and they will eventually show interest in yours.

Let's look at another example.

Hello Mr. Fire, I am not a copy writer but I am trying to write a copy that sells my information product. Can you please check out my website and tell me whats wrong withrepparttar 129838 copy I have now. Thank you for your time.

Did you take a look at his site? Same problem asrepparttar 129839 one before it. It's written by a person trying to make a sale. That meansrepparttar 129840 copywriter was writing to his own ego, not to mine or yours. Again, to transform this or any other website, think of what your READER wants to see, not what you want to sell. Think about it. Don't you care more about what interests you, than what interests me?

I might rewrite this fellow's website by writing a news release or a special report on "The Top 10 New Ways to Make Money Online." I'd researchrepparttar 129841 top ways, too, list them, explain them, and make what he wants to sell just one ofrepparttar 129842 new ways to make money online. It'srepparttar 129843 traditional way to sell anything with a news release: Simply plug your product or service within a story of genuine news.

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