Here's a million-dollar secret I've never shared with anyone before. When you use it, you will get inside your prospects' heads and manipulate their thinking to get them to do what you want---including sending you money right now for your product or service. Sound hard to believe? Keep reading and I'll prove my point to you.
Right now, as you read these words, you are practicing
very thing I'm going to describe. Centuries ago people read books by moving their lips. Over time---and probably due to complaints from family---people learned to close their mouths.
But virtually all people still read letters you send them by saying words in their head, almost as if they were speaking them out loud, but in reality speaking only to themselves. You're probably doing it right now.
You are, aren't you? It doesn't reflect anything about your intelligence. It's how most of us read. I read more than most people and I still read same way you do, "mouthing" words in my head. It's how most of us humans accept written word. Relax. You're normal.
Why is this important?
Because this is a way for you to plant hypnotic commands right into skulls of people. This is staggering power. When people read your sales letter, you are, in essence, right INSIDE head of very person you want to persuade. They are speaking your words---your commands, if you do this right---to themselves. You are in their "command center."
Think of power you have!
Unless you've taken a speed reading course---which teaches you to scan pages and avoid seeing single words---you are like everyone else: Hearing what I want you to hear right now, in your own mind. In reality, I'm in your head! What am I going to make you do?! Buy my books? Hire me to write copy for you? Make you go out with me and do my bidding? Hmmmmmm.
You can imagine kind of power this gives me, and can give you once you learn how to do it, too. And that's what I am going to give you a quick-start lesson in: How to control your prospect's mind.
First: You need to accept that people are reading your sales letters (or ads, memos, email, web copy, etc.) by pronouncing your words in their heads. This means you are in "forbidden zone" and ready to re-wire their brains.
Second: Keep in mind that as people read, they think. You are doing it right now and you have been doing it throughout this article. You are talking to yourself as you read. You are thinking.
People read your words and also ask questions, as if you were there to answer them. Your job as a Hypnotic Writer is to anticipate those questions and answer them. Do so and people will follow your commands.
Are you with me? As I mentioned earlier, I've never discussed this concept before because I felt it was too damn powerful to release. But when Mark Joyner asked me to expand on material in my best-selling "Hypnotic Writing" series of books, I figured I owed man my ace in hole.
Here it is!
And here's how it works:
You write your sales letter with all hypnotic writing skills you learned from my books. You use every trick you've learned to grab and hold attention, build desire, and lead to a strong close, because you know that's how you create truly hypnotic writing.
