Are we Really in an Economic Recession?
Some US statistics seem to indicate we are heading into one. If we are heading in that direction, what should we online marketers do about it?
Should we panic and give up our web sites, or just accept that we will get less business, and let it go at that. Doesn't sound like either plan is too brilliant.
If you are online in Internet Marketing arena, perhaps their is an opportunity here. How about selling products on how to survive, and even expand your business despite recession. This is a typical survival strategy and could be a big seller.
During course of a year, there are periods that are slow. So, think a moment, what do we do at that time to get business?
We get creative and come up with plans to deal with situation!
For example, in December for last 2 years, we have seen a plethora of free giveaway programs. The purpose they serve is this. If you contribute a product to be given away, then you can gather email addresses of hundreds or even thousands who want to download your bonus gift. A good way to expand your business in good times or bad.
The latest creation we have seen in last few months, is 'Firesale'phenomon. This is simply an excuse to bring in lots of money by creating a package of goods at discounts of up to 80%. Does it work? Well sure it does!
If you are selling $2,000 to $4,000 worth of product for $37 to $47 people see value and jump on your offer. Ca-Ching goes cash register.
Something that might happen if we do get into a real recession is that these vastly overpriced $1,000 products will come down to prices more affordable, thus benefiting more people. Not sure about that one, let me tell you.
If you belong to a few newsletters today, then you are surely being bombast-ed by new products every week, and great offers every day. Instead of just doing a quick delete, why not study proposal, and learn from it how to be creative.
Marketers today ARE being creative. To get anywhere close to successful, you must do same thing. Otherwise you will continue to make 3 or 4 sales a month and earn a pittance, along with 95% of all other online marketers.