With any business venture, whether online or offline, it is important that you find someone who has traveled same road you plan to travel and they are willing to share their experiences candidly and honestly. You want someone who has YOUR best interests in mind - not just THEIR wallet.

If you're like most you will come across a lot of so-called "gurus" and "experts" claiming to have all answers. However,what I have discovered is that many are scam artists looking to make a buck off of unsuspecting newcomers to this business. They will make wild and crazy claims about how you will become rich overnight if you buy their product, their service, their tool.

You've heard typical claims like, "Buy my book today and you will have $1 million dollars in your account tomorrow!"

Let me say this before I move on. You have heard it before and it is helpful to hear it again.

"If it sounds too good to be true, it probably is."

So you may ask, "So what do I do? How can I tell difference? Who do I trust?"

It is a known fact that a majority of people that undertake a work at home business do not achieve real success. There are several reasons for this, but one of primary reasons is that these people get frustrated and do not allow themselves enough time to actually succeed.

In early going, one of most difficult things about developing a new home based business is dealing with emotional roller coaster that can result from highs (successes) and lows (temporary setbacks) you are almost certain to experience. Once you have done research and decided on a particular home based business opportunity, you really need to focus on persistence and realize that any real business will not just automatically become successful in a matter of days or weeks. You should be prepared to give it your best sustained effort for at least 6 to 12 months in order to begin to build a solid business base and begin to see some good income.

Highs and lows were something that I began to notice when I first started a home based business. I have many years of top level management experience in "traditional" corporations and have experienced lots of business cycles (corporate "ups and downs"), but natural "ups and downs" that occur in a home business (particularly in early stages) can be brutal from an emotional standpoint if you don't prepare yourself in advance for fact that it is a basic law of nature...it will be a rocky road until you have spent enough time and effort to build your business to a level that sort of smoothes out peaks and valleys.