How to Choose an Internet Marketing CompanyWritten by Lester Boey
-- Internet Marketing Determines Web Success --
Internet marketing is essential to success of e-commerce sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play.
Internet marketing is similar to designing websites- it does not require much experience to do a good job, just good knowledge and a keen eye for details. It is fundamentally important for a good internet marketer to constantly update himself weekly, if not monthly, of online markets.
--What an Internet Marketer can offer-
In short, an Internet Marketer oversees that your website is built properly for visibility and promoted with best dollar spent on your internet marketing campaign. It is no good having a website and not appearing in internet searches. Your website has to magically appear before buyers when they need products and services. Internet Marketers deploy search engine optimisation techniques to make your website visible and targetted to internet users.
Its 2AM, do you know where your website is?Written by Cindy Kelly
You've selected perfect website template. Youíre finally ready to show world your professional website...but will anyone be able to find it?
When I began my career as a webmaster 5 years ago, I assumed that if I had a great looking website it would naturally bring visitors. I found a great looking professional website template for small business I worked for, customized it...and waited. To my surprise, no visitors appeared. I kept wondering what I had done wrong? I used PPC ads and trusted feeds to bring traffic to my website but it seemed very expensive and didnít yield results I expected. I didn't quite understand why how those other non-paid listings (for same products I sold) were listed ahead of me. My desire for an improved search engine ranking(or any search engine ranking) drove me to find a solution.
I visited webmaster forums, read many newsletters and websites and discovered a great little tool called Wordtracker. I learned that if I had only used keywords that people "really" searched for, I could build my whole website around them and visitors would come! I used Wordtracker, Overture, and Alta Vista to come up with some suggestions. To my surprise some of words I thought people were searching for, they weren't searching for at all. I quickly learned that it wasn't realistic to target one word phrases like "baby" or "toys" because they were way too broad and competitive. I also found that people were searching for specific products I sold. I quickly realized that more words I used that were specific to my business, better chance I had of conversions (sales).