Internet marketing is essential to success of web sites. You can have a professional looking website but what good can it do if internet users are not able to find it when they need your products and services? That is where an internet marketing campaign comes into play.

"Your website has to magically appear before buyers when they need products and services."

Internet marketing is similar to designing websites- it does not require much experience to do a good job, just good knowledge and a keen eye for details. It is fundamentally important for a good internet marketer to constantly update himself weekly, if not monthly, of online markets. There are many ways to market your website .

-- Find A Competent and Reliable Internet Marketer --

Justify costs of hiring an Internet Marketer - First of all, getting an internet marketer is not essential for every website. If your website is a business website or a website which you want to generate revenue from, it is good to seek a competent internet marketer to work on your website. The costs spent on your website for internet marketing has to be justified and often, they are justified by having more revenue and traffic to your web site.

Potential customers have to know that there are no guarrantees in SEO. Since everything is fundamentally based on search engines, SEO work is at mercy of major search engines like Google. Many SEO companies tried to secure customers with guarrantees that they cannot fulfil, resulting in lawsuits or customers getting burned for hiring their SEO services.

-- What an Internet Marketer can offer --

The advantages of a newspaper advertisement are many, but what has attracted small business entrepreneurs for decades is speed at which a struggling entrepreneur (short of funds as many starting small businesses always are, and looking for customers fast) is able to get a very quick response.

Many extremely successful businesses today started off booking tiny classified newspaper advertisements, grew into larger display advertisements (that were still very tiny) and today are multi million dollar enterprises commanding lots of respect. If folks were laughing then because of tiny advertisements, you can be sure that they are no longer laughing today.

Many of those who know all this stuff are not aware of an amazing new development. That there is an equivalent of highly effective newspaper advertising online. And what's more it is FREE.

Most people know that free articles posted at relevant web sites with a good detailed resource box leading back to your web site or free course or whatever works for you, is most effective way of advertising online. However there has always been one very important missing link. And that is high readership.