How to Build a Website Around KeywordsWritten by Justin Hallman
Everyone wants more traffic to their website. More website traffic means a larger audience of potential customers, which will equate to an increase in sales. A simple way to get better listings in major search engines and drive more traffic to your website is to build your site around highly specific keywords and keyphrases. A very hot topic right now is poker. You decide to start up a site that offers free poker tips and poker articles, hoping that visitors to your site will signup for poker affiliate program that you have just joined. The obvious keyword here is poker. Many webmasters will try and build their sites around term "poker" and hope to get a decent search engine ranking, ignoring other keywords and keyphrases. Unfortunately, on a popular search engine there are over 35 million webpages containing search term "poker". Even a search engine expert will have difficulty ranking well for such a broad term. The answer to this problem lies in building sites with pages containing highly specific keyphrases, such as "Omaha High Low Strategies". (Omaha High Low is a type of poker.) There are less than 500,000 webpages containing search term "Omaha High Low Strategies." That's still a large number of pages to compete against, but it's much more likely that you will eventually be able to rank on first page of search engines. Here is how to begin building your themed website around keyword phrases : 1. Start a keyword tree. Begin with trunk, most basic theme of your website. Branch out, come up with about 10 words that describe original theme of your site. These main branches will have smaller branches and leaves, each containing keywords, keyword phrases, and other terms such as plurals and spelling variations.
| | Are You in for a Safe Landing? - PPC Landing PagesWritten by Shawn Campbell
You've paid for your ticket and your ads are up on Google AdWords and Yahoo's Overture, but have you set up a safe landing for your clients? Run a test landing. Do a search and find your Pay Per Click (PPC) ad in Yahoo or Google. Click on it. Where does it bring you? Your home page? I hope not. You should create a specific landing page for your PPC ads. A landing page is page you create to convert your PPC traffic into sales. This page should get your potential customers (that you have already paid for!) to go exactly where you think they want to go. Here are some tips to create a good landing page: 1) Focus! Focus! Focus! The landing page should be about your product or service. No links to other sites, no advertisements, no "how do you do". When people arrive at your landing page, they should already be predisposed to buy (since you wrote such an excellent ad to get them here in first place) and are trying to either: a)Get more information about your product or service b)Find "Buy now" button Use search term on page, because searchers will key into section of page with their search term. If search term is "buy skidoo" then have a button that says "Buy Skidoos Here". Don't distract them - give them what they want. 2) Customize your landing page Use a different landing page for each group of keyphrases. If you sell seadoos and skidoos, don't use same landing page for each. Create a new landing page for each product (or each group of products) and send clients directly to page they are interested in.
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