In current Internet market, many people are confused as to how they can use email to build their online businesses, while consumers are fighting off evils of spam email. As a result, we are tackling this most important issue today.
The ideal way to use email to develop your business is by creating a double opt-in list on either YahooGroups, Topica.com, SmartGroups.com or FreeLists.org.
I have dozens of these lists in existence myself. Basically each opt-in list provides a specific talking point or advertising point that people are interested in. (Examples: I have a dozen lists for free-reprint articles, 2 lists for ezine ad swaps, 2 small lists talking about online business, one for computer help. I also have a couple for advertising ezines to public. I have tried safe-lists but hosting companies keep deleting those.)
Additionally, I have at times past had up to 5 ezines, but right now only one. Each of five ezines were on various topics --- including computer software, online marketing and general entertainment --- and all were double opt-in.
Each of hosting companies allow you to place an ad in each mailing delivered to your group. With YahooGroups, you can only place one ad at bottom of email. With Topica, you can place your ads top and bottom. I cannot tell you much about FreeLists.org since I just learned about them this past weekend.
The trick to any opt-in list is providing something based on a niche interest. Provided your list delivers something of value to subscribers, people will sign up to receive them.
With ezine, you would try to provide some type of valuable information of interest to your target market. By consistently providing valuable information to your readers, you will be building relationships with people who will likely buy from you in future.
Let me say one thing here. Do not let an ezine distract you from your real purpose. Any ezine you develop is a tool to help you grow your business. Don't fall into common trap of starting an ezine to promote your business and then thinking later that your ezine is your business.
There are in fact several large mailing companies out there with clean, double opt-in mailing lists for ads, but I must emphasize care when selecting one of these companies. If mailing company cannot promise that their list is double opt-in, leave them be. Be sure to also get references and check those references. There are a lot of scammers out there sending spam to millions of harvested addresses and then trying to convince you that their mailings are safe. Buyer beware.
Double opt-in means that I as a subscriber request mailing then I receive a verification email from mailing list telling me that I must follow certain steps to verify my intentions to subscribe. Double opt-in is literally a method of getting someone to agree twice to receive future email.
Single opt-in lists can be and are often abused by their owners or public-at-large. So avoid single opt-in lists at all costs. Even appearance of Unsolicited Commercial Email (UCE/Spam) can be deadly for your business.