How to Boost Conversion Rates, While Lowering Merchant Account Fees!

Written by Eric Graham

Using an Address Verification System (AVS) when processing your online credit card transactions can help to reducerepparttar number of fraudulent transactions you receive. However, most online merchants don’t know that using AVS can also reduce your number of legitimate orders.

Using AVS can hurt your conversion rates in two main ways.

1. If you set your AVS rules to reject all transactions that do not match both street address and zip code, you may be loosing legitimate sales from customers who do not understand thatrepparttar 149182 billing address needs to matchrepparttar 149183 address that their credit card statement is mailed to.

2. The more troublesome problem with AVS occurs when your customer has recently moved. Even if you update your billing address with your credit card company after you move, it can take up to 6 months or longer for them to updaterepparttar 149184 AVS database with your new information (even though they make sure thatrepparttar 149185 bill arrives atrepparttar 149186 right address!)

The worst part about this delay is that often customers will blamerepparttar 149187 merchant if their card gets rejected for this reason. If their credit card bill arrives atrepparttar 149188 right address, they assume that their credit card company updated their information. When a card that they know should work gets rejected by your website, they often become angry with you, not their card provider!

This happened to me recently. I moved my family into a larger home over eight months ago andrepparttar 149189 debit card that I use for most of my online purchases still gets rejected unless I use my old billing address, even thoughrepparttar 149190 bank statement has come to our new address from day one!

The solution torepparttar 149191 first problem is quite easy. Simply make sure that you use a statement near your “Billing Address” fields telling your customers something alongrepparttar 149192 lines of, “To speed processing of your order, please ensure your billing address matchesrepparttar 149193 address on your credit card statement.”

Include this type of statement near your “Billing Address” fields and your AVS matches will improve.

In markets with historically low attempted fraud rates, you can also try loosening your AVS rules a bit. Most AVS systems check bothrepparttar 149194 number inrepparttar 149195 street address andrepparttar 149196 zip code. By setting your AVS rules to accept transactions that match for only one ofrepparttar 149197 two AVS numbers, but still rejecting transactions that do not match for both, you can improverepparttar 149198 number of successful transactions. If you attempted fraud rate is very low you can even try accepting transactions that fail both AVS checks, but flagrepparttar 149199 transactions for additional follow up before shipping.

You Don’t Have to be to Achieve 12% Conversion Rates!

Written by Eric Graham

That’s right. According to a recent study by Nielsen/NetRatings, converts 12.8% of its visitors into sales.

Do you know how they do it? (I do…)

I’m about to let you in on a little secret that 99% of online marketers (even most ofrepparttar so called “experts”) don’t seem to understand…

The smartest, most successful online marketers and businesses invest as much time and money into improving conversion rates as they do in building traffic.

Now that you know this “secret”, ask yourself:

“Do I spend more time and money building traffic than I do improving my website’s conversion rates?”

If you are like most online marketers, I’ll bet you answered “yes” to that question.

Why do companies like invest so much time, effort and money into improving conversion rates?

It’s simple… They know that even small improvements in your conversion rates can produce huge impacts on your bottom line.

Often, boosting conversion rates by even 1% can double or triplerepparttar 149181 effectiveness and profitability of your traffic building efforts.

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