Marketing: How to Add Warmth, Color & Texture to Your Advertisements

How to Add Warmth, Color & Texture to Your Advertisements

Written by Jai Johnson

How to Add Warmth, Color & Texture to Your Advertisements

"…A powerful agent is repparttar right word…" --Mark Twain

And what true words those are! Your marketing efforts have repparttar 120026 ability to succeed…or to fail…based on repparttar 120027 words you choose to represent your products, services, and yourself in your ads.

You have repparttar 120028 ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. This is when a diverse collection of pre-written phrases, designed to bring miraculous changes to your ads, comes in handy.

A collection of pre-written phrases, which you can drop right into your ad text, offers a lot of magic, a good deal of choices, and an incredible journey through words which develop warmth, color, and add texture to your ads. With pre-written buzz-word phrases, you can bring your ad to life - immediately.

So how do you come up with these phrases and buzz words?

Step one is to become aware of every advertisement you're exposed to, whether it be on television, in a newspaper, in email, or in a magazine. Just pay attention and study those ads.

Step two involves gathering your pre-written phrases. Write down words which make an impact on you. Make a notebook, or a computer document, and as you are exposed to repparttar 120029 ads around you, jot down those phrases and buzz words. Here's some phrases and words I jotted down recently:

Accept nothing but repparttar 120030 best Because you're worth it Consider it a gift from you…to you

The third step is to take these phrases and integrate them into your ads. The best way to do this is work with an ad which you've already written. How much impact does it have? How much sparkle and pizzaz does it possess? Does your already-written ad grab your attention? If repparttar 120031 answer is NO, then it's time to input some marketing miracle phrases - sprinkle them about your ad, pick some from your list which fit with your product or service - and revise.

Google's Wonderland: Trouble In Paradise?

Written by Dean Phillips

The fairy tale existance of Google is starting to experience shockwaves.

So, what's repparttar source of these shockwaves? Click fraud. As my readers know, I've written several articles on repparttar 120025 subject of click fraud, suggesting that since it's repparttar 120026 market leader, Google should take a more proactive approach with repparttar 120027 problem of click fraud.

Until now, Google has been mostly quiet about repparttar 120028 subject, issuing this single statement to repparttar 120029 Securities and Exchange Commission:

"We are exposed to repparttar 120030 risk of fraudulent clicks on our ads. We have regularly paid refunds related to fraudulent clicks and expect to do so in repparttar 120031 future. If we are unable to stop this fraudulent activity, these refunds may increase. If we find new evidence of past fraudulent clicks, we may have to issue refunds retroactively of amounts previously paid to our Google Network members."

So, why isn't Google doing more about click fraud? In one of my articles, I theorized that with repparttar 120032 amount of money involved, it's actually more cost effective for Google to issue an occasional refund to its advertisers, than to develop technology to eliminate click fraud.

That theory was echoed in a recent article, in which repparttar 120033 author wrote:

"Google's primary defense against click fraud has been to refund advertisers their money if they complain and Google sees evidence that fraudulent clicks have occured. The problem with this is that repparttar 120034 burden of proof is on repparttar 120035 advertiser ... and Google knows that most advertisers will not take repparttar 120036 time to argue. Therefore, Google has a financial incentive not to deal with click fraud on their own. It not only costs them to deal with repparttar 120037 problem but if they do find a solution to stopping click fraud ... it will cost Google much more when they don't get paid for 20 percent or more of their clicks."

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