EyeTrack III - Can It Really SEE Your Visitors Thought Patterns? By: Martin Lemieux
This you DO NOT want to miss: The newest report out on "seeing" what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.
Do you really want to know what people see when they visit your site? You think you're ready for harsh reality?
The project managers of EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.
So how do we utilize this new found information ? Knowledge is only power, unless it is applied.
Applying Knowledge: Homepage Layout
Quoted From: http://www.poynterextra.org/eyetrack2004/main.htm
"The eyes most often fixated first in upper left of page, then hovered in that area before going left to right. Only after perusing top portion of page for some time did their eyes explore further down page."
It is mentioned all throughout those articles that people they tested and had EyeTracker III track their movements, and they repeatedly looked towards upper left hand corner first. The logical reason for that would be because many people in world read left-to-right. Only certain people can read right-to-left.
That would be another explanation why they even tested sites that used their menu on right and why most of people tested, seemed to be drawn to menus on right.
Pay Attention As To What You Add On The Top Left Hand Corner!
Msn does this so perfectly, here's what you can find at top of MSN, MSN Home, My MSN, Hotmail, Web Search, Shopping, Money, People & Chat .
The study shows that with having important links at top, people will gravitate to those links first. First impressions are huge, even more than most of us consider sometimes.
Things you can add at top to maximize space:
- Add a link To Their Favorites button - Tell a friend link - Search function - Company specials - Site Map - Contact Us - Log-In - Print Page - Newsletter Subscription - Daily News Report
How To Improve Your Content For More Exposure:
If you have information or news that you want read right away, try to implement and position that information near top. The study shows that by adding a small "caption" of article, people will generally read caption more than if there were only a headline to article.
On other hand, it doesn’t mean that people will read entire article more but ... You may attract readers to that article that may have just brushed headline off.
The key to your content is flow:
If you want people to scroll down and view content that you have near bottom of page, make sure that ALL of your content flows towards bottom. Try not to break it in any way. The more flow you have, more people will browse down.
Many aspects of web sites functionality is sub-conscious. Implementing more and more tested strategies will increase your chances at a successful and powerful website.
Does mimicking newspaper formats help your content?